™ Expected to Record 20 Year All Time High Holiday Season Sales in 2013

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The recent recognition of being placed on Internet Retailer’s 2013 Hot 100 websites in the world list,™ is poised to enjoy their most successful holiday season on record since 1994.™ - Design Your Own Club™™ - Design Your Own Club™

The addition of Live Chat and improvements to our websites’ shopping carts have really minimized inbound call activity while our overall sales are up.

As both mobile and ecommerce sales grow significantly this holiday season, gift of the month club industry leader™ is also experiencing YOY growth trends.

Founder Kris Calef stated, “We nearly doubled our sales on Cyber Monday this year which was really exciting for everyone. At the same time, it’s a bit eerie around the call center this year as the addition of Live Chat and improvements to our websites’ shopping carts have really minimized inbound call activity while our overall sales are up. We’re definitely seeing the same trends that many have reported in that a larger percentage of our sales are being driven through our websites.”

ComScore reported that retail ecommerce sales were up for every single major shopping period since November, including a 34% increase for the Thanksgiving weekend. Overall, digital retail sales were up 9% for the period beginning November 1 and ending December 9.

Calef states, “Our holiday season drives a substantial portion of our annual revenue so we've worked hard over the entire year making improvements to our page load times. The interface that we created for our Design Your Own Club™ program very effectively addressed our need to present a fairly robust, complex gifting solution in an easy to use way that quickly communicates the ultimate in customization and flexibility. Our ecommerce partner, The Grand River, knocked it out of the park at launch, but the page was incredibly heavy with average load times exceeding 10 seconds at times on each site. Those pages now load in under 2 seconds and we’re seeing more and more people combining our six clubs to create highly personalized gifting experiences.”™ operates six gift of the month clubs including Microbrewed Beer, International Wine, Premium Cigar, Gourmet Cheese, Fresh Cut Flower, and Gourmet Chocolate of the Month Clubs. The company searches the world for hard-to-find, hand crafted quality products, allowing their customers to easily give unusual, high quality, repetitive gifts. Every featured selection in each of the six clubs is chosen by product panels comprised of that industry’s experts.

For more information, please visit or call 800-625-8238.


Founded in 1994,™ has been delivering hard-to-find, hand crafted quality products through six gift of the month clubs including beer, wine, cigar, cheese, chocolate and flower of the month clubs for nearly 20 years. Customers and gift recipients enjoy the anticipation of the next month’s selections, the explorative nature of the service and the experience of tasting international wine selections, craft-brewed beers, premium chocolates, hand-rolled cigars and artisanal cheeses. The company has earned an A+ rating by the Better Business Bureau.

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Brett Olson
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