Mood Media’s Creative Innovation Brand, Technomedia Completes Major Hard Rock Casino Installation

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Technomedia Designs & Integrates Expansive “Rocksino” Project

Mood Media

We are never complacent or satisfied, we are always pushing the barriers to be a better partner for our clients like Hard Rock. - John Micelli, President Technomedia

(TSX:MM / LSE AIM:MM) Mood Media, the world’s leading provider of audio visual system solutions for businesses, recently celebrated the grand opening of the Hard Rock “Rocksino” in Northfield, OH. Technomedia, a premiere innovation subsidiary of Mood Media that specializes in creating sophisticated audio and visual experiences, collaborated with Hard Rock to design and install in-depth media systems throughout the $268 million, one-of-a-kind facility.

The 200,000 square foot dining, gaming, and entertainment complex is a first for Hard Rock. It features more than 2,200 Video Lottery Terminals, multiple restaurants and bars, an 1,800 seat live venue, and a comedy club. Technomedia’s dedicated studio team began project work with Hard Rock and general contractors in August 2012, breaking ground in January 2013.

The systems installed in the media-oriented facility are impressive: more than 125 digital screens – including three large video walls, two “memorabilia columns,” and multiple exterior-facing screens – display dynamic digital content created by Technomedia. The screens feature music videos, live event information, music memorabilia and trivia, wayfinding, and gaming tie-ins, setting a fun, upbeat, and energetic atmosphere throughout the facility.

With Cleveland’s rock-n-roll heritage, Hard Rock knew the complex had to feature state-of-the-art live music and entertainment venues. The Technomedia team complemented the overall design, implementing site-specific sound systems, lighting, and stage and theater elements for these spaces, including portable equipment racks which can be used to shuttle components between on-site venues. The facility also features seven mounted equipment racks.

“This facility is spectacular – comfortable and contemporary,” said Rocksino President, Jon Lucas.

Other recent Hard Rock installations for Technomedia include the design and implementation of two cafés with live event stages in an historic building in Glasgow, Scotland, and integrated media systems in Nice, France. Technomedia used its expanded resource pool of Mood talent headquartered in the UK and spanning throughout all European markets to deliver these projects. The global experience innovator provided installation and system tuning, and will provide ongoing support and service for these locations. Technomedia engaged with its Mood team to source locally for system components, eliminating shipping delays and minimizing overall costs. Four more Hard Rock locations are scheduled to open across Europe in 2014.

“Our long standing relationship with Hard Rock strengthens with each project we execute,” noted John Miceli, Founder, President and Chief Creative Officer for Technomedia. “Hard Rock looks to us for innovation, creative thinking and impeccable execution of projects. Our Hard Rock Studio led by Kristin Hill, Studio Director, is at the top of its game, elevating the client and guest experience over and over as our normal course. We are never complacent or satisfied, we are always pushing the barriers to be a better partner for our clients like Hard Rock.”

Mood and Technomedia’s Hard Rock team operates via an innovative Studio model, which clusters dedicated, client-specific Engineers, Designers, Project Managers, Site Supervisors, and Directors into a single self-sufficient knowledge group. To date, the Hard Rock Studio team has completed more than 250 integrated audio/video projects in Hard Rock locations around the world.

About Mood Media
Mood Media Corporation (TSX:MM/ LSE AIM:MM), is one of the world’s largest designers of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions. Mood Media’s solutions reach over 150 million consumers each day through more than half a million subscriber locations in over 40 countries throughout North America, Europe, Asia and Australia.

Mood Media Corporation’s client base includes more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining. Our marketing platforms include 77% of the top 100 retailers in the United States and 100% of the top 50 quick-serve and fast-casual restaurant companies.

For further information about Mood Media, please visit

About Technomedia
Technomedia Solutions LLC is a Mood Media company and leading provider of creative advanced audio visual media content and technology design and integration services to a variety of industries including theme park, museum, restaurant, retail, corporate, military, theatrical and educational markets. The company is committed to delivering world-class experiences to its clients and their guests through the creative design and integration of technology and media, faithfully executing projects on time and on budget anywhere in the world. For additional information please visit:

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