Dallas (PRWEB) December 04, 2013
Burger enthusiasts in Milwaukee, Wisc. can look forward to having something new to drool over in 2014 and beyond, as MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, will open in Brookfield, Wisc. by the summer of 2014, with three additional restaurants opening every nine months thereafter. The brand’s recent expansion comes as a result of the signing of franchisee Punit Jaiswal, who is looking for restaurants primarily in Milwaukee County and Waukesha County. With the addition of Jaiswal to the MOOYAH family, the brand is looking forward to establishing a presence in Wisconsin, and to bringing a delicious dining experience to families, friends and neighbors.
“I believe MOOYAH will be incredibly successful, especially here in Wisconsin. We’re the cheese state, and everyone here loves burgers,” Jaiswal said. “When I first ate the food in Dallas, I thought it was phenomenal. When you combine that with an environment that’s completely different than that of other burger joints, the MOOYAH experience becomes exceptional. My three children can’t get enough of it, so I can’t wait to be able to take them to our restaurants when they open.”
Jaiswal brings quite the entrepreneurial spirit to his new business. After moving to the U.S. from India at the age of 17, he supported his family by working as a waiter while also taking on night shifts at a local gas station. He was unable to finish college due to the long hours he was working at this time, but that didn’t stop him from becoming successful. Jaiswal worked at a bank as a mortgage servicer for more than seven years before opening his first Subway franchise eight years ago. To this day, he has opened 10 Subway locations across the greater Milwaukee area, in addition to the gas station and liquor store he owns. He’s thrilled to bring everything he’s learned as a business owner to his four upcoming MOOYAH restaurants.
MOOYAH is initially focused on opening a flagship restaurant in Brookfield, prior to expanding in the surrounding areas under the direction of MOOYAH development agents Ardag Tachian and Scott Adams. This development strategy was first established in the Dallas - Fort Worth DMA, in which MOOYAH boasts 24 restaurants.
At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.
MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.
“The burger segment is seeing a huge rise in popularity in Wisconsin, so there isn’t a better time than now to increase our presence in the state,” said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. “MOOYAH’s commitment to freshness, an excellent experience, superb Guest service and better-for-you options like our Spicy Black Bean Veggie Burger, Iceburger, and our Under 600 Calories menu make it a wonderful fit for the market.”
Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 46 units nationally and internationally in the first three quarters of 2013, with plans to provide 400 jobs to local communities by year-end. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in California, Florida and the Northeast.
For franchising opportunities in Milwaukee, please contact Ardag Tachian and Scott Adams via email at atachian(at)mooyah(dot)com and sadams(at)mooyah(dot)com.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.