MOOYAH Burgers, Fries & Shakes Launches “MOOYAH Millionaire Sweepstakes”

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Every Burger Purchased at MOOYAH through May 31 Earns guests a Chance at $1 Million

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MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is celebrating its one-million customizable burger options by giving guests the chance to win $1 million. In the MOOYAH Millionaire Sweepstakes, guests can win $1 million if they correctly build the winning burger combination. The sweepstakes begins April 6.

“At MOOYAH, customization is king and with over a million ways to build your burger, now our guests can customize their way to a whole lot of moolah,” said Michael Mabry, chief operating officer for MOOYAH. “We want every single one of our guests to leave MOOYAH feeling like a million bucks, and now they have the chance to do that – literally.”

From April 6 through May 31, fans are encouraged to come into their local MOOYAH location and for every Double, Turkey or Veggie burger that’s purchased, they will receive a card printed with a unique code. This one-time code is redeemable online at and will allow customers to build a burger using all the buns, patties, toppings and sauces offered at MOOYAH. If an entry matches the predetermined combination that has been locked away, that Guest will win the grand prize.

The winning combination will be revealed on June 19 on

“We are really proud that every day we provide our guests with more than a million ways to build a delicious burger,” said Natalie Anderson Liu, director of marketing for MOOYAH. “The MOOYAH Millionaire Sweepstakes is a fun way to connect a million burger combinations with something else everyone wants: a million dollars. Every burger is a chance to win so we hope our guests’ appetites and imaginations will go wild while they try to become our MOOYAH Millionaire.”

MOOYAH will celebrate the campaign across its social channels, getting fans involved on Facebook, Twitter and Instagram. Fans are encouraged to use the hashtag #MOOMillion to join the conversation.

MOOYAH guests can enter the sweepstakes as many times as they like, however they will need a new entry code each time obtained from the purchase of a new burger. After each entry, fans can also enter a weekly drawing for free MOOYAH for a year by sending a coupon to three friends.

For a complete list of the official rules, please visit

At MOOYAH, guests have the advantage of choosing from a variety of bun options, such as baked in-house artisan white or multigrain wheat buns and hand-crafted lettuce buns to accompany the never-frozen 100 percent American beef patty, all-natural Jennie-O turkey patty or the mouthwatering black bean veggie patty. Each gourmet burger can be customized with five cheese, applewood smoked baked, sliced avocado, along with nine free veggie toppings and 11 free sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers real ice cream shakes, allowing guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

In 2015, MOOYAH is on pace to open 30 new locations and reach the milestone of 100 before the close of the year. The booming better burger brand is set to enter several new states in 2015, with the first MOOYAH restaurants in Wisconsin, Indiana, Ohio, New York, Massachusetts, and Florida scheduled to open this year. Additionally, the brand will increase their established presence in states including California, Texas, Illinois, and Louisiana, with five more scheduled openings in New Jersey alone. The brand continues to spread the unique MOOYAH experience beyond domestic borders too. MOOYAH will open their first restaurant in Qatar in 2015, marking the 7th country MOOYAH has entered outside the U.S.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHBurger.

For franchising opportunities, please visit .

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook


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Lauren Boukas
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