MOOYAH Burgers, Fries & Shakes Enters the Empire State: First Location to Open in Briarcliff Manor

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Customizable Burger Franchise Opening First New York Restaurant; Planning Statewide Growth

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MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger” chain, is opening its first location in the state of New York on November 16, 2015. The entrepreneur spearheading the company’s first New York location is MOOYAH franchisee Anthony Grippo. The restaurant will open in Briarcliff Manor at 1882 Pleasantville Rd. in the Chilmark Shopping Center.

“This area really has nothing like a MOOYAH Burgers, Fries & Shakes as the brand offers Guests the ability to customize any order just the way they want it,” said Grippo. “We are already seeing incredible excitement in the area and it is my hope that MOOYAH becomes a go-to restaurant for the towns of Briarcliff Manor, Ossining and the surrounding communities.”

Prior to becoming a MOOYAH franchisee, Grippo worked for 17 years in the financial services industry, including time at JPMorgan, Lehman Brothers and Citigroup. He now plans to put his experience in finance, accounting, operations, strategic planning and business management into his restaurant in Briarcliff Manor.

“I know MOOYAH will be a great success here because the product is exceptional, and the options offer something for everyone,” said Grippo. “I have tried everything on the menu and I can say without question that MOOYAH’s burgers, fries and shakes taste the best compared to any other better burger restaurant out there.”

While Briarcliff Manor will be the first location in the state of New York, Grippo and the MOOYAH team are confident the brand’s recent success in New Jersey will carry across state lines and set the brand up to become a huge success in the Empire State. Grippo is also building a second MOOYAH restaurant in Larchmont, NY scheduled to open in early 2016 at 1943 Palmer Ave.

“The Northeast is already falling in love with MOOYAH,” said Michael Mabry, chief operating officer of MOOYAH Burgers, Fries & Shakes. “We currently have six locations in the region, including New Jersey and Connecticut. We’re quickly building upon that presence and know that Briarcliff Manor is a perfect spot for us to continue our East Coast growth.”

At MOOYAH, Guests have the advantage of choosing from a variety of bun options, such as baked in-house artisan white or multigrain wheat buns and handcrafted lettuce buns to accompany a never-frozen 100 percent American beef patty, all-natural Jennie-O turkey patty or mouthwatering black bean veggie patty. Each gourmet burger can be customized with five cheese options, applewood smoked bacon and sliced avocado, along with nine free veggie toppings and 11 free sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. Never one to forget dessert, MOOYAH offers real ice cream shakes, allowing Guests to choose from 10 flavors ranging from vanilla to Hershey’s chocolate to Reese’s to strawberry banana and more.

In 2015, MOOYAH is on pace to open 30 new locations and reach the milestone of 100 locations before the close of the year. The booming better burger brand is set to enter several new states in 2015. In addition to New York, the brand is making its debut in Indiana, Massachusetts, and Florida this year. Additionally, the brand will increase its established presence in states including California, Texas, Illinois, and Louisiana, and New Jersey. The brand continues to spread the unique MOOYAH experience beyond domestic borders, with its first restaurant in Qatar set to open this year, marking the seventh country MOOYAH has entered outside the U.S.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHBurger.

For franchising opportunities, please visit http://www.mooyahfranchise.com/ .

ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2014, MOOYAH was named in Entrepreneur Magazine’s list of the top 500 franchise brands and ranked No. 12 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been at the top of for several years in a row. The brand also landed on the list of the Top 10 FastCasual Growth Chains by Technomic, Inc. In 2013, the brand was ranked 1st overall in Restaurant Business’s Future 50 list. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.MOOYAH.com. Connect with the brand on Facebook.com/MOOYAH and follow on Twitter @MOOYAHburger.

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Lauren Boukas
No Limit Agency
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