MOOYAH in the Heart of Dixie: Better Burger Brand Opens Third Alabama Location Near University’s Campus

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Customizable Burger Franchise Expands its Presence with Tuscaloosa Opening

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MOOYAH Burgers, Fries & Shakes, the fast-casual “better burger” franchise, is continuing its Alabama expansion with the opening of its third restaurant in the state, and the third for franchisee Denney Barrow. The Tuscaloosa, Ala. restaurant, which opens August 16, will be located at 1130 University Blvd.

The new MOOYAH location will be owned and operated by experienced MOOYAH franchisee Denney Barrow and his son, Jordan and daughter-in-law, Carrie Barrow. They opened their first location in Birmingham in 2012 and now will expand to open this University-adjacent restaurant near Jordan’s alma mater, the University of Alabama.

“It was important for us to find a franchise concept that still allowed us to run a family business, like we always have. And, MOOYAH was the perfect fit for the Birmingham community and our family,” said Denney. “We have purchased the rights to expand the brand throughout Alabama, and look forward to continuing that development into even more communities around our state.”

The family continued to expand the brand with a second MOOYAH opening in Birmingham in 2014. With Jordan running the operations of the restaurants, his wife Carrie doing all of the accounting and finances, and Jordan’s father, Denney, actively involved in site selection and construction, the Barrows have continued their legacy of operating a family-run business with MOOYAH.

“MOOYAH continues to expand, grow and thrive by attracting experienced business owners with strong community ties like the Barrows,” said Michael Mabry, chief operating officer of MOOYAH. “We know MOOYAH will resonate with the Tuscaloosa community, both with families and students, because of our customizable menu and fun atmosphere.”

At MOOYAH, quality food goes hand in hand with customization. Guests get the opportunity to choose from a variety of bun options, from baked- in-house artisan white or multigrain wheat buns to handcrafted lettuce buns, to accompany a never-frozen 100 percent American beef patty, all-natural Jennie-O turkey patty or mouthwatering black bean veggie patty. Each gourmet burger can be customized with five different cheese options, applewood smoked bacon and sliced avocado, along with nine free veggie toppings and 11 free sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Guests also have the choice of savory sweet potato fries. MOOYAH offers real ice cream shakes in 10 delicious flavors ranging from vanilla to Hershey’s chocolate, REESE’S ™, strawberry banana and more.

In 2016, MOOYAH is on pace to open 30 new locations and top the milestone of more than 100 locations. The booming “better burger” brand is set to enter several new states in 2016, while expanding its presence in California, Texas, Florida and New York, as well.

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter and Instagram @MOOYAHburgers.

For franchising opportunities, please visit

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in-house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2016, MOOYAH was ranked No. 38 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been included in for several years in a row. The brand also ranked 2nd in Best Fast Casual Restaurant Franchise Company, 4th in Best Restaurant Franchise Company, and 7th in Best Overall Franchises Company by For more information on MOOYAH, its menu or franchising opportunities, please visit Connect with the brand on, follow on Twitter and Instagram @MOOYAHburgers.


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Lauren Boukas
No Limit Agency
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