MOOYAH Migrates Southwest: Introducing the New Jalapeño Jack Turkey Burger

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Better Burger Brand Teams with Jennie-O® Turkey to Unveil New Option Featuring Flavorful Spices

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MOOYAH Burgers, Fries & Shakes takes flavor seriously, and now Guests seeking something new can treat their taste buds to a trip to the southwest with the better burger chain’s Jalapeño Jack Turkey Burger, a limited time offer created in partnership with Jennie-O. Guests can enhance the flavor of their Jalapeño Jack Turkey Burger, like they can with all burgers at MOOYAH, by customizing the experience with a combination of MOOYAH’s three buns, five cheeses, 11 toppings and 11 sauces.

“Taste is our No. 1 priority, and Guests who are on the hunt for delicious menu items will find just that with our new Jalapeño Jack Turkey Burger,” said Michael Mabry, chief operating officer at MOOYAH. “No matter where their local MOOYAH exists, our Guests can now take a flavor vacation to the southwest with this delicious turkey burger we know they will enjoy each and every time.”

The Jalapeño Jack Turkey Burger — created by Jennie-O, a brand on a mission to make it easy to eat well — provides yet another mouthwatering option for burger fans who want a zippy kick with the ideal amount of spice. Jennie-O developed the recipe by tapping into current flavor profile trends, and marrying the demand for a leaner burger with the growing desire for options featuring the bold flavors of regional cuisines.

“We know how much Americans love a great burger, and they are always looking for unique new ways to spice up this iconic menu item,” said Renee L. Cool, product manager at Jennie-O. “With the Jalapeño Jack Turkey Burger, we’ve created a delicious, wholesome option for MOOYAH’s Guests that will help them enjoy the perfect combination of great-tasting JENNIE-O® turkey and the adventurous, satisfying flavors of the Southwest.”

MOOYAH is encouraging their fans on social media to help celebrate the launch of the Jalapeño Jack Turkey Burger by showing their “tail feathers” on Facebook, Twitter and Instagram. Fans can upload a photo of their turkey burger dressed up with a napkin tail feather and tag it with the hashtag #myMOOYAH. Guests will be chosen at random for the chance to win MOOYAH Moolah.

The Jalapeño Jack Turkey Burger is the burger franchise’s newest way of delivering flavorful food to new and existing markets. In 2015, MOOYAH plans to continue to grow and enter new markets across the country, targeting Atlanta, Phoenix, Minneapolis, Tampa-St. Petersburg and Cincinnati for expansion.

MOOYAH Guests can also choose from a variety of bread options, such as baked in-house artisan white or multigrain wheat buns and hand-crafted lettuce wraps to compliment the delicious JENNIE-O® turkey patty and other mouthwatering burger options. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

For more information on MOOYAH, connect through the brand’s Facebook Fan page or follow MOOYAH on Twitter at @MOOYAHBurger. For franchising opportunities, please visit

To learn more about Jennie-O and its selection of delicious turkey products, visit

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named “best burger” in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

Jennie-O Turkey Store, Inc., based in Willmar, Minn., is a wholly owned subsidiary of Hormel Foods Corporation (NYSE:HRL) and one of the largest turkey processors and marketers in the world. It offers an array of more than 1,500 high quality fresh, frozen, refrigerated and deli turkey products that are distributed throughout the United States and 27 countries worldwide.


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Lauren Boukas
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