More Apparel Manufacturers Selling Direct to Consumer Online Amid Pandemic

Share Article is making Direct to Consumer easier for lesser known and value driven brands with the creation of a new fashion retail marketplace. Brands are looking to sell DTC online in order to succeed, during and post pandemic.

Since OFASHION is DTC, prices are lower than other retailers and customers will have first access to a collection’s new styles. Most importantly, OFASHION allows brands to keep full proceeds which translates into a more ethical supply chain and a fairer industry model.

After years of declining physical store sales for the fashion industry, the COVID-19 pandemic has now made it clearer than ever to the apparel industry that sales will move mostly online for the long-haul. The most common way to sell online for brands has been to sell wholesale to internet retailers such as Fashion Nova or Nasty Gal, who in turn sell these brands to the end consumer. However, brands have always known that selling Direct to Consumer (DTC) online has the most potential since it is low investment, high margin, and high growth. Still, many manufacturers have had a hard time establishing a successful DTC presence, especially those brands that are lesser known or strictly value driven labels. OFASHION, a new online DTC marketplace believes these types of brands offer immense brand value when sold together and is taking on the marketing efforts to give these smaller companies a chance to thrive at DTC.

OFASHION will focus on web traffic, user experience, marketing, and the curation of products. It will also centralize shipping and customer service to make it easier for brands and customers alike. This way unlike other multi-brand fashion marketplaces, processing times will be consistent (next day) and customers will receive their shipment in one box. OFASHION will also provide full customer support, saving customers the possible headache of dealing with multiple vendors for an issue. Orders have a 2 to 3-day shipping time with Free Shipping after $75. The site also offers Free Returns. Looks on OFASHION will focus on trendy contemporary and fast-fashion styles. OFASHION is committed to carrying brands that focus on quality first and foremost. Once quality levels have been vetted and approved, OFASHION focuses on carrying brands that offer immense dollar value with most retail prices below $20.

Since OFASHION is DTC, prices are lower than other retailers and customers will have first access to a collection’s new styles. However, in order to protect the brands from losing retail clients who may sell the same styles at higher prices, OFASHION customers will not know the brand name until they purchase. Most importantly, OFASHION allows brands to keep full proceeds (less commissions) from the sale rather than profits going to the retailer. This translates into a more ETHICAL SUPPLY CHAIN in the long run and a fairer industry model. A better margin for the manufacturer means brands can pay their sewing factories better who can pay their workers better. Also, all OFASHION brands are U.S. based and most are small businesses that hire in their local communities. Finally, by being free from retailer demands, DTC allows brands more creativity with their designs and the ability to offer consumers a higher quality product without raising prices.

Ofashion is an online marketplace where brands directly upload products on the site and sell directly to the end consumer. The site currently focuses on women’s contemporary and young contemporary clothing in all product categories including denim., 213-873-0005

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Yul Kwon
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