Morgan Stanley and Jericho Project Light Up Broadway to Help Build Awareness for Veterans Homelessness

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In Honor of Veterans Day, Morgan Stanley’s Times Square Jumbotron Spotlights Jericho Project Veterans Initiative before 450,000 Daily Visitors throughout November

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Tori Lyon, CEO of Jericho Project, and Joe Purcell, veteran and Managing Director in Investment Banking at Morgan Stanley

Jericho Project is excited to have been selected by Morgan Stanley as we engage New Yorkers and visitors around the world in ending veteran’s homelessness -- Jericho Project CEO Tori Lyon.

Global financial services leader Morgan Stanley and Jericho Project, a New York City nonprofit, have joined forces to celebrate veterans and raise awareness of veterans homelessness among millions of people who will visit NYC’s Times Square during the month of November.

Through their “Lights on Broadway” campaign, Morgan Stanley will feature veterans, who reside in Jericho’s residences, on multiple digital jumbotrons/billboards at their corporate headquarters at 1585 Broadway (47th & 48th Street). The campaign will run daily throughout the month of November from 6 AM – 1 AM and is expected to be viewed by an average of 450,000 people passing daily through the popular tourist destination as well as on social media outlets.

"I feel honored to be in this campaign representing the Armed Forces of America. The message I have for all veterans is to stand tall and be strong,” said Mark Williams, a veteran who served in the U.S. Army and is featured in the campaign.

Jericho Project began its Veteran’s Initiative in 2006 when CEO Tori Lyon foresaw the growing need to provide permanent housing for veterans returning home from service in Iraq and Afghanistan. Today, Jericho serves nearly 700 veterans through three state-of-the-art residences located in the Bronx that includes employment and social services.

“Jericho Project is excited to have been selected by Morgan Stanley as we engage New Yorkers and visitors around the world in ending veterans homelessness,” said Jericho Project CEO Tori Lyon.    

Jericho Project: Founded in 1983, Jericho Project’s mission is to end homelessness at its roots by creating a community that inspires individual change, fosters sustainable independence, and motivates men and women to reach their greatest potential. http://www.jerichoproject.org | jerichoproject1983

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Lynthia Romney
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