InfoHounds Integrates with Salesforce to Help Loan Officers Succeed in Purchase Origination Market

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InfoHounds, a rapidly expanding provider of advanced marketing solutions for the mortgage industry, today unveiled a seamless integration with The InfoHounds for integration brings sophisticated big data solutions to mortgage professionals looking to adjust to a rapidly evolving purchase origination mortgage market.

"InfoHounds helps mortgage professionals quickly adjust to a purchase origination market."

InfoHounds, Inc.(, a Data-as-a-Service (DaaS) provider of advanced mortgage marketing solutions, announced a seamless integration with Salesforce. Mortgage professionals can now sync their existing database of clients and prospects with InfoHounds powerful engine in just minutes with no technical skill required. Enhancing a mortgage originator’s database with InfoHounds allows users to identify actionable mortgage leads already in the CRM and to develop data-infused, 1-to-1 email marketing campaign.

"I am very excited about the recent integration of InfoHounds' Just Listed reports with our Salesforce database. The setup was quick and easy, and on the very first sync we had several hits of clients who had listed their property for sale," said Jared Martin, CEO of Keystone Funding, a multi-state lender based in Media, PA.

InfoHounds developed the integration with Salesforce in response to demand from loan officers for solutions to help drive purchase origination deal flow. “Adding InfoHounds to a mortgage firm’s CRM is a game changer that is much needed at a time when the mortgage industry is struggling to quickly shift to a purchase origination market,” said Jason Kelley, CEO of InfoHounds. “It is no secret that it is more cost effective to build a client base that generates repeat business instead of constantly reinventing the wheel, however executing on such a strategy is easier said than done. InfoHounds for Salesforce will help bridge that gap.”

By integrating InfoHounds, mortgage professionals that use Salesforce can supercharge their existing CRM from a static database to a system that is dynamically updated with actionable customer intelligence. InfoHounds has built sophisticated algorithms that match contacts in Salesforce to hundreds of real estate data sources in order to produce advanced sales and marketing products, such as email campaigns that are personalized with customer specific real estate data. Using the same technology, InfoHounds can identify when a contact in Salesforce lists their home for sale, which is an early, predictive indicator of a future mortgage need for most consumers. “Low conversion, high cost strategies such as buying mortgage leads or sending generic drip marketing just won’t cut it in this highly competitive market. With InfoHounds for Salesforce, it is easier than ever to give mortgage professionals the edge that our industry leading solutions can provide,” said Kelley. For details on InfoHounds mortgage marketing and mortgage leads for Salesforce, visit:

About InfoHounds ( is a Data-as-a-Service (DaaS) provider of predictive analytics and advanced marketing solutions for the mortgage industry. With cutting-edge technology that monitors thousands of real estate data sources and direct access to an increasing number of CRM platforms that mortgage professionals use, InfoHounds has quickly grown to a national customer base that includes mortgage firms in nearly every state in the U.S. in less than a year since launching.

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Jason Kelley
since: 08/2013
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