Improved Patient Engagement Through Interactive Texting Accelerates mPulse Mobile's Growth

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The rise in consumer-directed healthcare and increasing requirements for improving cost efficiencies has fueled the adoption of mobile strategies among healthcare organizations, contributing to the company’s expansion.

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mPulse Mobile understands the unique challenges in improving engagement and medication adherence within different populations. Their intelligent, consumer-focused mobile strategies are helping us deliver differentiated value to our customers.

Mobile engagement solutions provider mPulse Mobile today announced several additions to its client base and staff, contributing to the company’s impressive 2016 growth. Propelled by new and dynamic partnerships with clients representing multiple healthcare verticals, mPulse Mobile’s successes are a testament to industry demand for insight-driven mobile solutions that help companies engage consumers to achieve lower costs and improved health outcomes.

As healthcare organizations seek strategies for meeting the demands required of the shift to value-based care and reimbursement models, mPulse Mobile is well-positioned to continue its growth trajectory in 2017 and beyond. Multiple bodies of research indicating individuals who are more actively involved in their health experience better outcomes and incur lower costs have driven health plans, providers, Medicaid, pharmaceutical, and population health management organizations to implement innovative mobile strategies over the past 12 months. Faced with the need to improve health outcomes while achieving operational efficiencies, healthcare organizations have looked to mPulse Mobile to design and launch cost-effective mobile strategies that reach consumers through the most effective channel – their mobile phones.

Southern Jersey Family Medical Centers, Inc. (SJFMC) and Interleukin Genetics, Inc. (Interleukin) are two of mPulse Mobile’s newest clients leveraging interactive text messaging workflows to better communicate with and engage consumers in their care. SJFMC aims to prompt positive behavior change among its patients diagnosed with chronic diseases through its partnership with mPulse Mobile. Using interactive text messages to communicate appointment and medication reminders and wellness-related information to patients, the community health center network is confident compliance will increase. Interleukin offers a program that can transform the management of inflammation to prevent and reduce the severity of chronic diseases using genetic insights and actionable guidance. The mPulse Mobile solution includes interactive educational text message workflows based on the individual’s genetics, inflammation levels, risk factors and readiness to change in order to activate them to adopt new habits and manage periodontal disease.

“We chose to partner with mPulse Mobile because of its behavioral science expertise and history of delivering mobile strategies that drive positive behavior change,” said Interleukin Genetics CEO Mark Carbeau. “Optimal oral health is foundational to one’s well-being, and we’re excited by the potential this solution has to improve members’ overall health.”

Several new-in-2016 client engagements have already demonstrated the value of partnering with mPulse Mobile on a mobile engagement strategy. Magellan Rx Management, a division of Magellan Health, Inc., collaborated with mPulse Mobile on an employer-oriented text messaging solution to increase medication refill rates across an at-risk employee population. The program yielded encouraging early results for the pharmacy benefit manager, including 85 percent participation and a refill rate increase of more than 20 percent.

“mPulse Mobile understands the unique challenges in improving engagement and medication adherence within different populations. Their intelligent, consumer-focused mobile strategies are helping us deliver differentiated value to our customers,” said Matthew Mertel, senior vice president of marketing and product innovation, Magellan RX Management.

As the company’s client roster continues to expand, so does its staff. The need to support client growth with staff possessing a range of experience and capabilities aligned with their unique offering led mPulse Mobile to double its number of employees year-over-year in 2016. Among the newest crop of team members is Justin Nelson, appointed senior vice president of sales and account management. Previously TigerText’s president of worldwide sales, Nelson brings more than 20 years’ experience to the role in which his responsibilities include leading revenue acquisition, account management and customer satisfaction teams.

“We’re grateful for opportunities presented to us this year that have allowed us to grow significantly and deliver great results for our clients,” remarked mPulse Mobile CEO and co-founder Chris Nicholson. “We’re optimistic that 2017 will be another banner year for us, and look forward to strengthening existing relationships and establishing new partnerships with the most innovative healthcare organizations in the country.”

mPulse Mobile’s participation at a variety of industry events over the past 12 months has facilitated connections with healthcare leadership nationwide. mPulse Mobile’s senior vice president of marketing, Paige Mantel, will close out a successful year of speaking engagements today with a presentation at the Personal Connected Health Alliance (PCHA) Connected Health Conference. The session, Tailored and Interactive Text Messaging to Engage and Activate Patients, will share data and insights from a study in partnership with Inland Empire Health Plan (IEHP) on two-way, interactive text messages’ ability to increase member activation and knowledge of IEHP’s offerings among 17,000 newly-enrolled Medicaid members.

About mPulse Mobile
mPulse Mobile, the leader in mobile health engagement, drives improved health outcomes and business efficiencies by engaging individuals with meaningful and interactive dialog. mPulse Mobile combines technology, analytics and industry expertise that helps healthcare organizations activate their customers to adopt healthy behaviors. With over 8 years, a hundred million messages sent, and 50+ Health Plan, Provider, Pharma and Wellness customers, mPulse Mobile has the data, the experience and the technology to drive healthy behavior change.

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