Tampa, FL (PRWEB) February 18, 2014
When it comes to purchasing decisions, research shows that women rule the purse strings. Among military families, the story is the same: 91% of the more than 1.1 million American military spouses across the globe are women (Department of Defense 2011 Demographics Report). These military spouses, or as MSB New Media, LLC likes to call them, “Consumers-in-Chief”, are the primary, and often sole, decision-makers in today’s modern military household.
“Traditional marketing and outreach methods have often ignored the primary consumer in a military family- the military spouse. Not only have they failed to target her, they’ve failed to meet her where she engages with her peers and gets her information- online via social media,” says MSB New Media’s CEO, Adrianna Domingos-Lupher.
“As the daughter of a retired U.S. Army Warrant Officer, I assure you, as much as he led his soldiers, my mother called the shots at home. Not only was she Commander-In-Chief of the house, she was, and still is, Consumer-In-Chief in regards to shopping."
With over 71% of today’s military members and their families connecting and engaging online via social media (2012 Military Lifestyle Family Survey, Blue Star Families), MSB New Media, LLC, a digital media marketing and publishing agency created by, and for, military spouse social media influencers, provides a direct link between global brands and military spouse bloggers, influencers, and online communities to target the highly sought after military market.
Word-of-mouth marketing and native advertising is the perfect platform to engage with consumers in the military market. The average military family moves more (3.5 moves/10 years), vacations more (6 vacation weeks/year), and earns more ($100,596 gross annual income) than the average American family (Department of Defense 2008 Survey of Military Spouses). As military members and their families move, they grow a trusted global social network they rely on for recommendations on where to travel, and where and what to buy.
Domingos-Lupher continues, “MSB New Media’s goal is to deliver your brand’s message to the military community. Rather than hoping your message is getting to military families, working with our influencers guarantees that your message is being communicated by the right voices, directly to your intended target market.”
MSB New Media:
MSB New Media, LLC is a full service digital media marketing and publishing agency that provides blogger outreach and management, content creation, display ad placement, online events, product reviews, and social media consulting. In 2013, they successfully carried out social media campaigns for several national and global brands including: Oral-B, Wahl Home Products, and Dove Men+Care.