Text messages are like no other marketing method. Instead of traditional broadcast marketing facilities like email, text messaging is a form of narrowcast marketing.
Allen, TX (PRWEB) June 03, 2014
Lead Liaison, a sales and marketing automation solutions company, announces the inception of its text messaging feature technology via Twilio solutions. Current customers now have the power of texting technology available via Lead Liaison’s drag and drop interface, further positioning the company as the easiest to use solution in the industry.
Twilio is a flexible communications platform that allows users to text in bulk. Texts can be scheduled from within Lead Liaison to segmented lists with specific messaging specified by the end user, personalizing each text message using Lead Liaison tokens. This allows the sender to send marketing messaging based on a desired outcome such as further sales, re-engaging with the company or taking advantage of a specific offer.
The addition of text messaging strengthens Lead Liaison’s multi-channel marketing capability, giving users the ability to send targeted texts along with direct mail (postcards), email and promotional marketing items – deepening their offering around online and offline marketing. The service is intended to be flexible and to add value to current marketing automation properties.
Lead Liaison VP of Customer Success, Alan Page, spoke Monday on the benefits of utilizing text technology: “We're excited to integrate another marketing channel for our customers. Text messages are like no other marketing method. Instead of traditional broadcast marketing facilities like email, text messaging is a form of narrowcast marketing. People check their cell phones 150 times per day on average. With 98% of all text messages being opened – you can bet our customers messages will get read. When used for very narrow, targeted marketing it’s highly effectively. The good news is that Lead Liaison enables companies to target their customers in a microscopic way, using demographics, social and behavioral information to pair down their audience.”
About Lead Liaison:
Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.
VP, Corporate Communications
888.895.3237 (888 89 LEADS)