The multichannel campaign management market shows tremendous growth potential in retail, telecom and IT, BFSI and other major industries.
Dallas, TX (PRWEB) October 04, 2014
The global multichannel campaign management market will reach $2.70 billion by 2019, growing at a CAGR of 19.0% during the forecast period (2014–2019). As the multichannel campaign management (MCM) continues to add new social and digital channels, top players in this MCM market find new methods and strategies for enhanced customer engagement techniques. The growing age of digital marketing has led to crucial reforms in the traditional marketing practices. Companies have found it necessary to run huge promotional campaigns to control the mindshare of the customers.
The global operations of the companies have urged for an advanced multichannel campaign management solution to provide the companies with valuable insights from customer information and strategize new ways of customer engagement for retention and acquisition of valuable customers. MCM solutions build new-age communication links with customers over various channels such as emails, SMS, web, blogs, social media, mobile apps and others. The multichannel campaign management market is soon expected to pick up rapid pace of expansion throughout the globe.
The drivers, restraints and opportunities along with the time-impact analysis have been identified in the multichannel campaign management market report. The drivers for this market are listed as network and technological advancements, growing trends in digital marketing, emergence of advanced mobility options such as Smartphones, tablets, and other hand-held devices and growing mobile marketing trend. The restraint for this market is changing dynamics of marketing channels, technological constraints of compatibility and customer privacy concerns. Proximity marketing and customer-centric solutions have been acknowledged as the opportunities in this market. Whereas, competitive rivalry in the digital marketing industry is the major challenge, companies are facing today.
The complete report is available at http://www.reportsnreports.com/reports/298663-multichannel-campaign-management-market-by-software-by-service-consulting-training-and-support-system-implementation-and-integration-by-end-users-advertisers-publishers-enterprise-vertical-and-region-market-forecasts-and-analysis-2014-2019-.html .
The market research report segments the multichannel campaign management market by deployment, services, end-users and industry verticals. The report analyses prominent industry verticals such as retail, BFSI, pharmaceuticals and healthcare, transportation, travel and tourism, telecommunication and IT, media and entertainment, and other verticals. The market shows tremendous growth potential in retail, telecom and IT, BFSI and other major industries.
The report gives a comprehensive study about the current global multichannel campaign management market and their in-depth analysis with respect to regional market space, revenue flows, future prospects, and evolving industry verticals. The report encompasses the business potentials of regions such as North America (NA), Europe, Asia-Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA). The major global multichannel campaign management solutions providers included in the report are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.
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Table of Contents for “Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical and Region - Market Forecasts and Analysis (2014 - 2019)” research report includes:
1.1 Objectives of the Study
1.2 Report Description
1.3 Markets Covered
1.5 Market Scope
2 Research Methodology
2.1 Market Size Estimation
2.2 Market Share Estimation
3 Executive Summary
4 Premium Insights
4.1 Attractive Market Opportunities in MCM Market
4.2 MCM Market : Software Deployment Type
4.3 MCM Market Across Various Regions
4.4 Life Cycle Analysis, By Geography
5 Market Overview
5.3 Market Segmentation
5.4 Market Dynamics
6 Industry Trends
6.1 Value Chain Analysis
6.2 Porter’s Five forces Analysis
7 MCM, By Software
8 MCM, By Deployment Type
9 MCM, By Services
9.2 Consulting Services
9.3 Training and Support
9.4 System Implementation and Integration
10 MCM, By End Users
11 MCM, By Verticals
11.4 Pharmaceuticals and Healthcare
11.5 Travel and Tourism
11.7 Media and Entertainment
11.8 Telecommunication and It
11.9 Others MCM Others Market, By Services, 2013–2019 ($Million)
12 Geographical Analysis
12.2 North America
12.6 Latin America
13 Competitive Landscape
13.2 Competitive Situation and Trends
14 Company Profiles
14.2 Adobe Systems
14.8 Salesforce.Com, Inc.
14.9 SAP AG
14.10 SAS Institute, Inc.
15.1 Discussion Guide
15.2 Introducing RT: Real-Time Market Intelligence
15.3 Available Customizations
15.4 Related Reports
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