2014 Pure Convention Brings Innovation and Excitement

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Multipure presents its vision for the future of water treatment at Pure Convention

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Distributors from around the country gathered together to recognize outstanding Distributor Leaders, gain insightful knowledge and motivational training, and experience the launch of Multipure’s latest new products.

From Friday, October 17 through Sunday, October 19, Multipure celebrated its 2014 Pure Convention: H2O Now! at the Green Valley Ranch Resort in Henderson, Nevada. Distributors from around the country gathered together to recognize outstanding Distributor Leaders, gain insightful knowledge and motivational training, and experience the launch of Multipure’s latest new products.

The highlight of Multipure’s national convention was the introduction of their most advanced new drinking water system, the Multipure Aqualuxe. Spearheaded by Multipure President Zachary Rice, it features cutting-edge water filtration and a host of new technological and user experience innovations, enabling it to maintain Multipure’s position at the forefront of the water treatment industry. Touted as “The Ultimate Water Machine”, the Aqualuxe was introduced in an Advance Convention Evaluation (ACE) Edition to allow Pure Convention attendees the opportunity to provide hands-on testing and feedback before its general release in early 2015. Zachary Rice extols its exceptional filtration performance and user-friendly handling. “The Aqualuxe is designed to reduce the broadest array of drinking water contaminants of the present and future, including aesthetic contaminants, contaminants of health concern, viruses and bacteria, and emerging compounds of concern such as pharmaceuticals. At the same time, it is very easy to operate and maintain, and possesses the technological smarts to ensure that it is always working at an optimal level.”

In addition to the Aqualuxe, Multipure’s 2014 Pure Convention also introduced Multipure’s Aquaversa Pink Susan G. Komen Drinking Water System, whose sales automatically contribute toward breast cancer research, and Multipure’s Aquabrite Drinking Water Systems, whose bright colors and customizable faces help introduce children to the principles of better water for better health, and whose sales automatically contribute to Multipure’s Pure Foundation. Multipure Executive Vice President Jennifer Rice remarks, “Our Pure Foundation allows us to help needy people and worthwhile organizations obtain the resources they need to improve their lives and the lives of others. Our Aquaversa Pink and Aquabrite systems allow consumers to assist in those efforts with every purchase.”

While Multipure’s latest products certainly garnered a great deal of excitement by convention attendees, the 2014 Pure Convention also featured highly informative speakers, recognition for its most passionate and dedicated Distributors, and a celebration of the business of improving people’s water. Notable speakers included NSF International representative, Stefan Buck, and Multipure’s Vice President of Technical Services, Dr. Andrew Fenwick, who discussed new NSF contaminant classifications and testing standards. Notable events included Multipure’s 2014 Pure Awards and the announcement of Multipure’s 2014 Film the Difference Contest winners.

Multipure’s 2014 Pure Convention: H2O Now! touted the tagline, “Motivation. Innovation. Recognition.” Judging by the excited, energized, and inspired Distributor attendees, that tagline appears to be an apt description of the event.

Founded in 1970, Multipure is an industry leader in the manufacture and distribution of drinking water systems and compressed solid carbon block filters. Headquartered in Las Vegas, Nevada, Multipure employs over 200 people, and is committed to being a company that provides the people of the world with the best quality drinking water at an affordable price. Multipure is a member of the Water Quality Association, the Las Vegas Chamber of Commerce, and the Better Business Bureau.

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Kenton Jones
Multipure International
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