Auckland, New Zealand, Based Singer/Songwriter, Sam Allen, Has Been Announced as a BEAT100 Ultimate Musician

A huge hit on BEAT100, ‘Assurance’ is accompanied by a video that has caused a buzz, from which Sam gained the BEAT100 Ultimate Musician status. The song itself is captivating and tender, allowing for Allen’s smooth vocals to take centre stage.

(PRWEB) September 02, 2013

Currently touring with support from Joseph & Maia and Jed & Hera, Sam Allen is taking New Zealand by storm. His social networks are awash with events and eager fans, hoping to catch a glimpse of him playing in their city. In true ‘kiwi’ fashion, Sam says he is ‘stoked’ about the tour and kicked off a string of performances across the country by playing in his hometown, Auckland.

This year has already been a busy one for Sam; he is touring throughout August and in May, he released his first EP ‘Low Cost Culture’. The EP features six of his original songs and was preceded by the release of his single ‘Assurance’. A huge hit on BEAT100, ‘Assurance’ is accompanied by a video that has caused a buzz, from which Sam gained the BEAT100 Ultimate Musician status. The song itself is captivating and tender, allowing for Allen’s smooth vocals to take centre stage. He croons ‘you are romantic poetry’ as the lyrically insightful verses lead seamlessly into the catchy chorus.

The video has everything it needs to be compelling; Sam Allen’s image is charming and his romantic lead is a stunning brunette who glances playfully away from the camera. His enthusiastic band can really play their instruments whilst providing effortless backing vocals, and their lively interactions make for comfortable viewing. A fairly simple concept; clips of the band jamming the original song are cut together with a girl-meets-boy storyline; but the band’s enjoyment along with meaningful lyrics illuminate the story and make for a powerful visual.

Sam Allen’s talent was a clandestine dream from the tender age of 13, when he would sing only for himself in his bedroom in Auckland. When he finally took to the stage he was granted the lead role in the musical, The Buddy Holly Show; and hence Sam continued to progress as a performer. Now, this striving artist performs regularly in his hometown and further afield. He is studying Popular Music at Auckland University and writes and records his own music.

Allen is clearly inspired by his predecessors; his caramel vocals are reminiscent of John Mayer’s early releases. Meanwhile, his accompanying guitar compositions echo that of Tommy Emmanuel’s work by adding their own melodic layers to his songs. Sam Allen has all the right ingredients; catchy songs, strong vocals, well thought out videos and determination. We look forward to more from this kiwi songwriter and performer.


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