(PRWEB) May 27, 2014
Music Dealers™, the global B2B music licensing company, has strengthened its core leadership team with the appointment of four new senior members across the global business.
Announcing the appointments today, Eric Sheinkop, CEO and co-founder of Music Dealers, says the new senior roles are key to Music Dealers’ goal of developing game-changing technologies and forward-looking digital strategies that position the Music Dealers’ online platform as the unrivalled iTunes of B2B.
The new unified structure brings together some of the biggest names in the media, entertainment and tech industries to focus on launching an innovative online checkout embedded within the digital platform. Music Dealers will continue developing global clients, currently including The Coca-Cola Company, Sony, McDonald’s and Microsoft, collaborative partnerships, and creative resourcing.
The new appointments effective immediately are:
Under the direction of the new team and to satisfy client needs as licensing requests skyrocket, Music Dealers has integrated and launched online checkout into its platform. This is designed to simplify and speed up the process of discovering and purchasing authentic music for TV, advertising and music campaigns – anytime and anywhere in the world.
The concept will provide Music Dealers’ client base unprecedented 24/7 access to the world’s largest music catalogue of more than 180,000 songs by 17,000 independent artists from 85 countries.
Music Dealers CEO and Co-founder, Eric Sheinkop says, “Strong leadership within our organization ensures we maintain momentum as we continue to expand the reach, influence and innovation around the Music Dealers online music licensing platform. Howard, Kayne, Clay and David all possess a vital mix of deep industry knowledge alongside a passion for pushing boundaries. Along with our streamlined online checkout providing the perfect music for any media campaign, they are the ideal candidates to focus on developing our core business, strengthen our digital proposition and above all position Music Dealers as the dominant player in the music licensing industry.”
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About Music Dealers
Music Dealers™ is a global B2B music licensing company whose passion and mission is to help brands, agencies, TV networks, and film & game studios realize the full potential of music to drive value for their business. Music Dealers provides its clients unprecedented 24/7 access to the world’s largest catalogue of emerging talent via their online platform. By working with Music Dealers, artists have earned millions through sync placements, custom music creation, and clearance deals. In 2011, Music Dealers cemented an exclusive partnership with The Coca-Cola Company as the brand’s global music partner. Since, Music Dealers has formed partnerships with Viacom, The Orchard, INgrooves, and Havas Sports & Entertainment. Founded in 2009, Music Dealers is based in Chicago, with offices in New York, Atlanta, London, and Mexico City. For more information visit: http://www.musicdealers.com.