...a Kindle App user was less likely to use their device for social networking or game playing activities.
Barcelona, Spain (PRWEB) February 26, 2014
Shared2you has released a 17-page complimentary mobile app Case Study featuring Amazon’s Kindle App for iOS. The report showcases data gathered through Shared2you’s proprietary app discovery technology and provides new and unique insights into mobile device users.
"As we meet with global partners here at Mobile World Congress 2014, we are extremely excited to finally present a taste of the powerful insights and trends we are gleaning from our unique mobile data," says Shared2you CEO Brett Bauer. "When we look at the influence that the Kindle App has over the presence of other apps on the device, an interesting picture begins to emerge of the profile of an Amazon Kindle App user (on iOS) versus those who either don’t have the Kindle app or use a competitor. We found the Kindle App user is most likely a frequent traveler who uses their device as a productivity tool and is more likely to use it in the management of their daily life.”
“When we looked deeper into the categories of Social Networking and Games specifically, we found that a Kindle App user was less likely to use their device for social networking or game playing activities.”
The Case Study highlights some of the insights and analysis Shared2you can provide. Including, but not limited to: mobile app influence and effect on presence of other installed apps, user differentiation for precise targeting in user acquisition, and user profiles to determine high value users.
To learn more and request the full report go to http://www.shared2you.com/#!case-study/cvxx.
Mobile World Congress 2014 will take place 24 – 27 February 2014 at Fira Gran Via in Barcelona, Spain.
About Shared2you, Inc.
Shared2you, Inc. is an Eden Prairie, MN based company that develops mobile applications, mobile analytics and data to consumers, application developers, and ad networks worldwide. Since 2013, Shared2you, Inc. has consistently delivered unique and valuable mobile application discovery, data and insights. Shared2you, Inc. is independent and privately owned. For more info on Powerslyde the mobile app visit http://powerslyde.com or follow us on Twitter @PSlyde.
Contact: Peter Ferioli (650) 798-7510, peter(a)shared2you(dot)com