New Online Home Goods Retailer Gears Up for Their First Holiday Season with Aggressive Marketing Plan

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Competing with mega-retailers online is no easy task, so in its first holiday season MyHomeWithStyle.com is getting aggressive in its marketing. With its curated collection of bedding and home goods, MyHomeWithStyle.com hopes to cut through the clutter and reach its customers by building excitement around their products.

Microflannel Duvet

Microflannel Duvet

We’re in a competitive market and our three point holiday marketing plan of free shipping, a 25 percent discount on Thanksgiving weekend, and eight new product lines for the holidays, is designed to attract our target customers.

With an aggressive marketing plan, online home goods retailer, MyHomeWithStyle.com, is diving into its first holiday season since launching in September 2013. A combination of targeted deals, creative shipping options and new product launches just in time for the holidays, lead their push to compete with the big names in online shopping.

“We’re in a competitive market and our three point holiday marketing plan of free shipping, a 25 percent discount on Thanksgiving weekend, and eight new product lines for the holidays, is designed to attract our target customers,” said company spokesperson Rachel Parker. “Once they shop with us, we’re depending on our service and quality products to keep them here,” she added.

As online mega-retailers secure a greater market share each year, MyHomeWithStyle.com is attempting to develop their own niche by offering hand-picked bedding, bath towels and home goods. The online shop plans to further entice shoppers to their Micro-Flannel sheets and Supima® Cotton bath towel offerings.

The campaign starts with a bang on Thanksgiving weekend with a 25 percent discount on everything in the store, mirroring the traditional Black Friday and Cyber Monday deals on bedding and home goods. MyHomeWithStyle.com plans to continue to attract customers with free shipping on all orders beginning November 27 and running through December 24. To further the excitement around the store’s deals on Micro-flannel bedding and Supima® Cotton towels, MyHomeWithStyle.com will be launching eight new products during the holiday season.

“Increasingly shoppers are finding us for our collection of Micro-flannel sheets. We’re hoping they explore the rest of the site and discover our other quality products like our Supima® towel sets and animal print throws” said Parker.

With one less weekend between Thanksgiving and Christmas this year than in years past, MyHomeWithStyle.com is relying on a few proven methods and some new products to propel their new business into the New Year.

Myhomewithstyle.com is an online marketplace designed to deliver Micro Flannel® sheets and bedding as well as Supima® Cotton bath towels to customers who demand the softest luxury bedding and bath sets. Launched in 2013 the website offers a variety of year-round designs, Christmas blankets and dog beds. For more information, visit Myhomewithstyle.com.

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Shana Silverman
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