Tampa Bay Business Journal Lists Blaire Fanning’s Firm Among its Top 100 Women-Owned Bay Area Companies

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Classified Advertising Plus, LLC, (http://myclassifiedads.net) is No. 20 on the Tampa Bay Business Journal’s List of the Top 100 women-owned companies in the Bay area. The nationally known advertising agency was founded by Blaire Fanning, who is also its chief executive officer.

“Classified Ads Plus, LLC, is a unique advertising agency that has formed strategic partnerships with media sources across the country,” Fanning said.

The Tampa Bay Business Journal has listed Classified Advertising Plus, LLC, (http://myclassifiedads.net) as No. 20 on its List of the Top 100 women-owned, Bay area companies. The firm, known in the trade as MCA, was founded by Blaire Fanning, who is also its chief executive officer.

It’s not the first time Fanning’s business acumen has been recognized. During her 30-plus years as a media maven she has earned top awards for successful advertising marketing programs in sales and media development. Fanning has built her reputation on savvy media buying and marketing campaigns, with fruitful excursions into radio, print, TV, and the Internet.

“Classified Ads Plus, LLC, is a unique advertising agency that has formed strategic partnerships with media sources across the country,” Fanning said. “This unique relationship with our media partners enables us to achieve our clients' marketing goals without the traditional marketing fees,” adding that the company “provides multi-media solutions to form a solid foundation for a thriving business.”

In order to qualify for the Tampa Bay Business Journal’s List, a company had to be more than 50 percent woman-owned and headquartered in the Tampa Bay area. Businesses were ranked by 2013 revenue. The Largo-based Great Bay Distributors topped The List, which was published in August.

It had already been a memorable year for Fanning and crew. Back in March, she fused MCA with publishing rep powerhouse Russell Johns Associates (http://russelljohns.com). During phase one, she combined the two separate operations under one roof at a single state-of-the art facility at 5020 W. Linebaugh Ave., Suite 210, in Tampa. The group of firms sharing that address include Classified Advertising Plus, LLC, dba PrintAndRadio.com; Blaire.co; and MCAads dba Russell Johns Associates.

During phase two of the transition, the web presence of both MCA and RJA were upgraded.

Here’s how Fanning has been portrayed by those who’ve worked with her:

“Blaire Fanning is best described in a wonderful song, ‘Nobody Does It Better!’ No one works harder for her clients, generates more original ideas, and no one gets better results,” said Roger Ach, Managing Member, Chicago West Pullman, LLC. “Blaire is the real deal!”

Lindsay Marcus of Connecting People With Brands put it this way:

“Blaire is the ‘go-to’ woman when you want results,” Marcus said. “Blaire looks for solutions with measurable results for her clients. To this end, Blaire is vested in her client's success, as well her own . . .”

Others have described Fanning as, “A big picture person who identifies essential advertising opportunities and relationships for long-term results.”

Since moving into the new Tampa location, Fanning has concentrated on broad, deep, long-term strategies—and that includes hiring talented people and transforming them into a team of savvy professionals steeped in customer service and product knowledge.

One of Fanning’s secret weapons has been Rob Zarrilli, a veteran trainer and motivational speaker. Zarrilli has fashioned the ground-work for what Fanning calls a “Healthy, Wealthy & Wise” approach to business, which can be best described as a blend of industrial strength training and focused goal-setting—all implemented in a relaxed, fun-filled and nurturing environment.

For more information about Fanning’s various operations, call (813) 920-0197 or visit http://myclassifiedads.net and http://russelljohns.com.

ABOUT: MCA is a full-service ad agency that leverages strategically placed volume buys to help clients target the largest potential audience for the least amount of money. Russell Johns Associates connects advertisers with the nation’s top media brands in the publishing industry. Both MCA and RJA are nationally recognized companies with deep roots in the Tampa Bay area.

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RaeAnne Meyer - Director of Media Strategy
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