Mystery-Based Subscription Experience for Seniors Launches Direct-to-Consumer Model

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After successfully breaking the mold for traditional senior community programming, Senior Sleuths aims to deliver investigative adventure through brain-building activities to doorsteps nationwide.

"With this larger audience, we now not only get to serve seniors but also family members and friends that are looking for a unique gift for that aging parent or a senior in their life or those on the hunt for entertainment that goes beyond bingo."

Senior Sleuths, the first brand from parent company Subscription Box Solutions, announced today the launch of its direct-to-consumer model for its immersive mystery-based subscription experience. Created specifically for seniors, each package focuses on exercising cognitive abilities such as problem-solving, non-verbal reasoning, decision-making, attentional control, recall and dexterity. Each package is delivered monthly and presents a new case to solve every three months. Equipped with clues, codes, ciphers, suspect photos and more, Senior Sleuths is ideal for puzzle enthusiasts, book lovers, fans of the crime genre and game gurus.

“After a successful pilot program and adoption among senior communities across the country such as Brightview Avondell and Fox Run, a community developed and managed by Erickson Living, we’re excited to offer this one-of-a-kind experience to consumers,” said Alana Tompkins, co-founder of Senior Sleuths. “The storylines, our creative capabilities and premium box content are unmatched and I couldn’t be more thrilled to support the notion of keeping your mind active and sharp through fun and engaging pursuits. With this larger audience, we now not only get to serve seniors but also family members and friends that are looking for a unique gift for that aging parent or a senior in their life or those on the hunt for entertainment that goes beyond bingo.”

With the knowledge that every 65 seconds someone in the U.S. is diagnosed with Alzheimer's and that an estimated 10,000 people turn 65 every day, the Senior Sleuths team is hyper-focused on developing modern methods to entertain and engage the aging brain through interactive storytelling while also building cognitive reserve. Each 3-month investigation boasts approximately 50 story-related items, 10 personal keepsakes, weeks of activities and consistent opportunities to exercise mental agility. Members can solve the story individually, with a fellow sleuth or in a group to promote enhanced socialization and camaraderie.

“The concept of Senior Sleuths is unlike anything this demographic has ever known and our team’s mission to create an experience for the aging population that offers comprehensive brain-strengthening sets us apart from conventional entertainment offerings,” said Carin Lazarus, co-founder of Senior Sleuths and Media Star Promotions. “We continue to use feedback from our existing senior community members and partners and the observations from our seasoned activity directors to help shape and refine our brand experience as we continue to grow and evolve.”

Developed with evidence-based research, Senior Sleuths empowers members to build cognitive reserve while putting their investigation prowess to the test. Skills such as working memory, processing speed, and logic and reasoning are reinforced through a need to be cognizant of details while retaining key information to solve the whodunit-style events. Each storyline is crafted to embrace nostalgia and incorporate historical references that evoke emotion, purpose and enigma. The subscription costs $49.99 per month and is available for purchase at seniorsleuths.com. Each member starts with “Un-Tangled” which is the first investigation from the Senior Sleuths division. The second installment “Shuffled” is slated for release within the next month followed shortly by the third installment “Lunacy” making its debut by the end of the year. For additional information on Senior Sleuths, visit seniorsleuths.com.

About Senior Sleuths
Senior Sleuths is an immersive mystery-solving subscription experience designed for older adults. Through interactive storytelling, Senior Sleuths challenges and ignites cognitive abilities such as problem-solving, recall and dexterity. Each package is delivered monthly and presents a new case to solve every three months. Equipped with clues, codes, ciphers, suspect photos and more, Senior Sleuths is ideal for puzzle enthusiasts, book lovers, fans of the crime genre and game gurus. Launched in April 2019, Senior Sleuths aims to provide members with captivating content unlike any traditional senior activity while fueling quality socialization through collaborative group effort. For more information on Senior Sleuths, visit seniorsleuths.com.

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Lindsey Palmer
Palmer Public Inc.
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