335 Reasons for Dog Lovers to Check Out myWebRoom

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Stylized new feature lets users easily discover and access content that matters to them


Pawesome Penthouse on myWebRoom

“This feature builds on our current platform and helps our users organize their rooms based on what they’re passionate about,” said myWebRoom co-founder Artem Fedyaev.

What happens when 11 insanely popular Instagram dogs are released into one room? myWebRoom’s new “Pawesome Penthouse” combines over 335 pet resources with the adorable internet celebrity pups. It’s a one-stop place for anyone who has a dog - or just loves them.

This doggy haven is the first of myWebRoom’s new “Common Rooms” - interactive environments where anyone can access websites tailored just for their unique interests. The room looks like a dog’s dream daycare, complete with fire hydrant and tennis ball launcher. Twenty-five clickable pets and pieces of decor in the room lead to folders filled with everything from veterinary websites to travel tips for dog owners to specialty treat recipes.

“We’re super excited to have a dog theme for our first Common Room,” said Joshua Burton, myWebRoom’s senior copywriter. “We’re all dog people who incessantly send pet memes around the office anyway and a lot of the bookmarks in there are resources that we’ve shared with each other.”

Anyone who thought that Instagram was only for sunsets and selfies might be surprised to find profiles for dogs like @maverick_poser and @thedogsaga have a devoted fanbase of over 142k people. With nine other pet celebrities and a killer design, the Pawesome Penthouse is poised to hit at the heart of the online dog lover community.

“This feature builds on our current platform and helps our users organize their rooms based on what they’re passionate about,” said myWebRoom co-founder Artem Fedyaev. “myWebRoom already lets them bookmark websites to a room that they design using products from all over the internet and now it can help them discover new sites specifically for their interests.”

myWebRoom is emerging as a premier curator of online content for its over 500,000 users.
The company’s new endeavor is marking a next step in its 2-year rise from fledgling startup to industry contender, occupying the same space as websites such as Pinterest and Polyvore.

From “rufference” pages to “paw-rioticals,” myWebRoom’s dog-themed Common Room is a perfect fit for a website devoted to being as adaptable as its fully-customizable rooms. After all, any company whose mascot is an excitable Lhasa Apso named Roomsy should really have a place for dog lovers.

About myWebRoom

myWebRoom is an interactive bookmarking platform, whose aim is for everyone to have a room on the web. Founded in 2011, San Francisco-based myWebRoom houses users’ favorite websites, documents, and media in a room that they design that can be accessed anywhere, any time. With a dramatic spike of over 400,000 users in the past year, myWebRoom is partnered with over 80 retail brands in the tech, art, furniture and fashion industries. myWebRoom is quickly becoming a powerful place to interact with new brands, emerging trends, and specially-curated content.

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Daria Rebenok
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since: 04/2012
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