NAADAM Sets for Sustainable Growth with Centric Fashion PLM

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Cashmere company expects to transform product development and drive expansion with Centric Software

Centric Fashion PLM, Centric PLM

NAADAM Sets for Sustainable Growth with Centric Fashion PLM

NAADAM expects to scale the business significantly with Centric Fashion PLM as a digital foundation.

NAADAM, the ethical cashmere brand, has selected Centric Software's Product Lifecycle Management (PLM) solution. Centric Software® provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

What started as an unexpected visit to the Mongolian countryside turned into creating the fairest, most sustainable and affordable top-of-the-line cashmere the world as ever seen. Founded in 2013 by Matthew Scanlan and Diederik Rijsemus, NAADAM has a direct-to-consumer business model that keeps prices affordable while ensuring that goat herders in Mongolia who produce their cashmere are fairly rewarded and supported. NAADAM is growing rapidly and recently expanded its brands with the relaunch of the Thakoon designer womenswear brand.

Previously, NAADAM had a PLM system, but needed a more all-encompassing solution to achieve transparency, improve vendor collaboration and sustain rapid growth.

“We want to grow in a healthy manner, maintaining consistency across our entire supply chain and brand offering,” says Noah Roswig, Senior Vice President of Operations at NAADAM. “Our existing PLM system couldn't handle the level of complexity, standardization and organization necessary to expand our brands, channels, geographies, categories and teams while keeping standards high.”

NAADAM selected Centric Fashion PLM because of its user-friendly approach and ability to comprehensively handle every aspect of the product lifecycle.

“Centric offers a complete package with a great reputation in the industry and features that will help us achieve our end goals, such as clear milestones and calendarization across multiple brands and channels, complex historical change-tracking of product attributes across seasons and real-time vendor portal communication,” says Roswig.

“NAADAM expects to scale the business significantly with Centric Fashion PLM as a digital foundation,” adds Roswig.

“We will gain greater oversight and control of a hectic and multi-faceted process. We expect that Centric will allow us to scale our business upwards to many multiples of where we are now, while maintaining a consistent approach to every product. Centric's organized and user-friendly platform will make it easier to onboard new team members as we grow.”

“We are delighted to welcome NAADAM as our latest customer,” says Chris Groves, President and CEO of Centric Software. “We are confident that Centric Fashion PLM will enable NAADAM to continue on a path of sustainable and healthy growth, and we look forward to partnering with them over the long term.”

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NAADAM makes high-quality, sustainable and unbelievably soft knitwear at the world.

NAADAM goes straight to the source of the world’s best cashmere, the heart of Mongolia’s Gobi Desert, and partner with herders and their goats who create the holy grail of softness. We never work with traders, brokers or buyers. Ever. That means we can pay our herders 50% more and ensure we’re sustainable and ethical at each turn. We make better clothes because of smarter business practices, and out customers get the highest quality cashmere at never-before-possible prices. Win-win.

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Celia Newhouse
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