brings anonymity to the professional world through a new app

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Namelessly Inc., a startup committed to promoting interaction and exchange of thoughts, opinions and ideas among professionals from across industries, announced the launch of its anonymous social app Nameless.

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“We are the LinkedIn of anonymous apps,” said Jahanzeb Burana, CEO of Namelessly Inc.Nameless is essentially the anonymous platform for grown-ups who need to engage with fellow professionals on really any topic worth their time without worrying about a reputation or an image. So politics, start-ups, professional insights, and the list goes on -- nobody has to worry about coming across as unintelligent, or being disliked for having certain views on a subject. Anonymity doesn't automatically imply something negative, and we have tried to create a platform where thoughts can be shared with freedom and respect.”

The sign-up process is slightly stringent requiring users to sign-up either with a professional email or a LinkedIn account, but the only information the app requires and that is visible to other users is industry and city. Each time a user posts a thought or comment in the app, the industry and city information of that user would appear next to the post. The industry and city information helps contextualize the conversations and continuously reinforces the professionals-only theme of the app.

The app has a slick and intuitive design and is divided into two similar sections “Say something” and “Ask something”. The latter section is dedicated specifically to asking and answering questions, while the former is for all the other discussions. Within each section, posts are further categorized into four buckets i.e. “Latest” posts, “Popular” posts, posts from within the user’s country and posts from within the user’s industry.

“Anonymity has made a powerful comeback in social media, and it is immensely powerful as it can feel liberating to be anonymous at times and share one’s thoughts openly,” explains Jahanzeb. “But it is all about how a platform is positioned and the types of behaviors it explicitly and subtly elicits from its users. We are very clear on our positioning and we have signaled that through our sign-up process and through the information that is visible about each user; we want to ensure we have a professional, mature crowd on the app that believes in respect and does not misuse the freedom that anonymity affords.”

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Jahanzeb Burana
since: 08/2014
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