Sq1 is the only full service digital agency that applies a scientific methodology to everything we do in order to statistically prove best practices that drive maximum ROI.
Garden City, NY (PRWEB) October 21, 2014
NAPW honors Mim Davis as a 2014 Professional Woman of the Year. She is recognized with this prestigious distinction for leadership in finance, advertising and marketing. The National Association of Professional Women is a powerfully vibrant networking community with over 600,000 members and nearly 300 Local Chapters.
Ms. Davis brings solid business experience to her role at Sq1. As VP / CFO, she is responsible for the agency’s corporate financial management and operations. She is integrally involved in strategic and financial planning, legal matters and leadership decisions affecting the financial strength, operations and success of the company’s multiple entities. With offices in Dallas, Houston and Portland, Sq1 is “the only full service digital agency that applies a scientific methodology to everything we do in order to statistically prove best practices that drive maximum ROI.”
In addition to her responsibilities at Sq1, Ms. Davis oversees the financial management of Adaptive Audience, LLC, where she is Managing Member / CFO. She expertly manages the financial aspects of digital media by staying abreast of the latest technological changes in both the financial, media and DSP platforms. The company uses advanced audience data to optimize all display-based media. Its technology integrates all audience data into customized reporting dashboards that focus on delivering improved results and deeper insights for clients.
For 25 years, Ms. Davis has worked almost exclusively with ad agencies. She was the Controller at one of Dallas’ largest agencies and has held key positions at others throughout the US, including CFO for a national network media buying firm and Financial Systems Consultant for an ad agency software company in NY. She started her career at a CPA firm but ultimately landed in advertising, fulfilling a childhood dream.
Ms. Davis attributes her roles in leadership to a continual review and awareness of current trends as it relates to best practices for the agency. Automation and quick response to dynamic client business demands is supported with experience, perspective and a great staff. She is recognized for her leadership within her department and throughout the company, which encourages a high level of ethics, dependability and positive attitudes among all. With a passion to help others succeed, Ms. Davis enjoys nurturing and mentoring those with whom she works.
NAPW’s mission is to provide an exclusive, highly advanced networking forum to successful women executives, professionals and entrepreneurs where they can aspire, connect and achieve. Through innovative resources, unique tools and progressive benefits, professional women interact, exchange ideas, advance their knowledge and empower each other.