National Association of Professional Women Announces Latosha Y. McRae, CEO & Founder of Peeks Cosmetics, a 2014 Professional Woman of the Year

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Latosha Y. McRae is recognized as an NAPW VIP Woman of the Year for her outstanding leadership and commitment within her profession

We offer something for everyone. All women want to feel beautiful and look their best and that is what Peeks Cosmetics is all about.

NAPW honors Latosha Y. McRae as a 2014 Professional Woman of the Year. Ms. McRae is recognized with this prestigious distinction for her leadership in business. As the largest, most-recognized networking organization of professional women in the country, spanning virtually every industry and profession, the National Association of Professional Women is a powerfully vibrant networking community with over 600,000 members and nearly 300 Local Chapters.

“I love makeup. I always have, even as a little girl!” says Ms. McRae, CEO and Founder of Peeks Cosmetics.

It was that passion for vibrant lipsticks and shiny nail polishes, and her entrepreneurial spirit, which ignited Ms. McRae's drive to establish her company, Peeks Cosmetics, an online source for high-quality makeup. She was particularly determined to persevere after experiencing a health crisis that left her in a coma for three weeks and unable to work for one year. “I knew I couldn’t let that hinder my dreams, so I finished my education and got my degree!,” said Ms. McRae.

Now focused 100% on her business, Ms. McRae uses her skills in business and marketing to help women look their best. From carefully choosing the cosmetics that are featured on her website to expertly promoting launches of new products through social media and networking, Ms. McRae manages the day-to-day operations of Peeks Cosmetics. The site, she says, caters to a wide range of customers, and includes such products as Vitamin E lip glosses, mint-infused liquid lipsticks, long-lasting, high-pigment eye shadows and more, all offered in a plethora of high-fashion shades.

“We offer something for everyone. All women want to feel beautiful and look their best and that is what Peeks Cosmetics is all about,” says Ms. McRae. She goes on to mention her long-term goals are to have her own storefront and bind contractual agreements with department stores to sell her high-quality products.

NAPW’s mission is to provide a networking forum to successful professional women where they can aspire, connect and achieve. Through innovative resources and tools, members have the opportunity to interact, exchange ideas, advance their knowledge and empower each other.

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Lisa Mancuso
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Latosha Y. McRae
Peeks Cosmetics
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