Garden City, NY (PRWEB) July 16, 2014
NAPW honors Karen LaMonica, president of LaMonica Creative, as a 2014 Professional Woman of the Year. She is being recognized with this prestigious award for leadership in strategic brand management. As the largest, most-recognized organization of women in the country, spanning virtually every industry and profession, the National Association of Professional Women is a powerfully vibrant networking community with over 600,000 members and nearly 300 Local Chapters.
Ms. LaMonica is a versatile marketer and business developer with over 25 years of experience in branding, product development, niche expansion and public / media relations. Exceptionally strong in verbal identity, nomenclature systems and brand architecture, her forté is in resourcing and innovative technologies. She has led major brand repositions and product rollouts for Colgate, Mennen, Pfizer, Revlon and L’Oreal, managing new product development utilizing licenses with McDonald's, Disney and Warner Brothers. Currently, Ms. LaMonica focuses on entrepreneurial launches, brand updates and awareness strategies. Her agency background, professional team and expanded network provide turnkey solutions for branding needs at reasonable costs—a perfect fit for start-ups.
Ms. LaMonica’s interests and accomplishments are expansive. Introduction of the Monika LaMonica portfolio establishes a new height in premium, innovative product representation for the luxury industry. Recently, she helped create Ivory For Elephants. As Officer and Creative Director of the nonprofit, Ms. LaMonica explains, “Our goal is to reach critical mass of communication through digital platforms, print and outreach, affecting how people think about poaching species to extinction for profit.”
A member of AIGA and The Type Director's Club, and recognized by the IWLA for outstanding leadership, Ms. LoMonica recently received the American Package Design Award for Blue Buddha Herbal Teas.