National Association of Professional Women Announces Ellen Gottlich, Founder and President, EG Marketing Strategies, a 2014 Professional Woman of the Year

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Ellen Gottlich is recognized as an NAPW VIP Woman of the Year for her outstanding leadership and commitment within her profession

NAPW honors Ellen Gottlich, Founder and President of EG Marketing Strategies, as a 2014 Professional Woman of the Year. Ms. Gottlich is recognized with this prestigious distinction for leadership in business. As the largest networking organization of women in the country, spanning virtually every industry and profession, the National Association of Professional Women (NAPW) is a vibrant networking community with over 600,000 members and nearly 300 Local Chapters.

Ms. Gottlich is a recognized expert at managing the development, execution and analysis of cost effective market research programs. She has held many impressive titles throughout her career including Project Director at J. Walter Thompson, Project Director at Market Science Associates, Market Research Manager at Weight Watchers International, Associate Direct at Unilever North America and Sr. Group Manager (VP) at Chase Credit Card Services.

In 2002, Ms. Gottlich founded EG Marketing Strategies, which provides strategic insight and project management in all areas of primary market research. She specializes in new product development, brand positioning, advertising evaluation, lifetime value of a customer, and concept and product testing using qualitative, quantitative and hybrid methodologies as appropriate. She is known for taking a 360° view of an issue synthesizing data from a variety of sources to provide informed insights and answers to her clients. Ms. Gottlich's passion is to bring the voice of the ordinary consumer into the boardroom to make better, customer-centric business decisions. She has experience working in consumer package goods, financial services and nonprofit.

Ms. Gottlich is currently involved with Qualitative Research Consultants Association (QRCA), Market Research Association (MRA) and Creative Problem Solving Institute (CPSI). She was invited to participate in the 2014 Market Research Exchange in Austin, Texas in June where she gave her point of view on the state of market research today. She has an M.B.A. in Marketing from the Wharton School of the University of Pennsylvania and a B.A. in Math from the University at Albany and has also successfully completed the facilitation and tools and techniques programs at the Creative Problem Solving Institute.

Awards & Accomplishments
2014 Continental Who's Who Lifetime Achievement Award; M.B.A., Wharton School of The University of Pennsylvania, Business; B.A., University at Albany, Math; QRCA; NYAMA; CPSI; MRA

About NAPW
NAPW's mission is to provide an exclusive, highly advanced networking forum to successful women executives, professionals and entrepreneurs where they can aspire, connect and achieve. Through innovative resources, unique tools and progressive benefits, professional women interact, exchange ideas, advance their knowledge and empower each other.

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Lisa Mancuso
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Ellen Gottlich

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