NAPW Norfolk, VA Local Chapter Hosted Small-Business Marketing Expert Marguerite Inscoe at September Networking Event

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National Association of Professional Women Norfolk, VA Chapter learned expert marketing strategies for small businesses and discussed exciting new Chapter initiatives in September.

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The Chapter’s new mission statement is Advance Others – Advance Community-Advance Self...

Members and guests of the NAPW Norfolk, VA Local Chapter gathered on September 19th for a professional networking meeting at the Holiday Inn Norfolk Airport.

Small-business marketing expert Marguerite Inscoe, CEO and Founder of ReLaunchU, delivered a dynamic presentation, “Evolve Your Marketing” to the group of professional women.

Attendees also discussed a number of exciting new programs the Chapter is starting including an educational and mentorship initiative.

NAPW Norfolk Chapter Event and Venue Director Sandra Purvis opened the monthly empowerment meeting by thanking everyone for coming.

The leadership team was then recognized: President Ivory Morgan-Burton, Vice President Cynthia Gossman, Secretary Dani Feret, Treasurer Amy Kretzer and Events and Venue Director Sandra Purvis.

As members and guests introduced themselves over dinner, President Morgan-Burton spoke about using each day to the best of your ability. She encouraged everyone to consider their priorities for the day before they begin and to plan their days in advance. She also emphasized the importance of habits and how the right ones can make you more efficient and more successful.

President Morgan-Burton then shared with the group of professional women the Chapter’s new mission statement, Advance Others – Advance Community-Advance Self.

“This mission statement emphasizes the importance the Norfolk Chapter places on sharing and educating,” said the Chapter President.

Vice President Cynthia Gossman introduced the Chapter’s new educational and mentorship initiative.

“At each meeting, members and guests who would like to participate will be randomly assigned a ‘power buddy’ for the month,” she said.

“The two women will meet at least once before the next Chapter meeting, share information about themselves and their businesses, and help serve as accountability partners for one another.”

Then at the next Chapter meeting, the Vice President said, the women will be assigned to a new ‘power buddy.’ Members and guests were enthusiastic and looked forward to getting involved in the Norfolk Chapter’s new mentorship program.

The guest speaker for the evening was Marguerite Inscoe, CEO and Founder of ReLaunchU, which focuses on inbound marketing for small business. Her presentation was titled “Evolve Your Marketing.” She shared with the Chapter the importance of setting goals and establishing a process with one’s marketing.

These goals and processes should be ones that are able to produce a return on investment in a timely manner, she told the group of professional women.

“Marguerite also spoke about the strategies, tools and measures one should implement in their marketing to have influence before meeting with a potential client,” said President Morgan-Burton.

After the marketing presentation, the Chapter President discussed the new Chapter sponsorship opportunities available to the group. Sponsorship proceeds will go towards sending Norfolk members to the annual NAPW National Networking Conference in New York City. There are five different levels of sponsorship, the President said. Monetary, in-kind service or product sponsorships are all accepted.

“The Chapter’s first $1000 sponsor is Rebecca Kelman of ByBecca,” announced President Morgan-Burton. “Rebecca creates personalized painted glassware and has generously donated several glasses as drawing prizes for the Norfolk Chapter’s monthly meetings.”

Norfolk Treasurer Amy Kretzer then gave her report. She shared details about the Chapter’s involvement in the upcoming Stand Up for Down Syndrome 5K and Walk on October 19th. The Chapter’s goal is to raise $2000 for their team.

They would also like the group to have 50 walkers and runners. The team is looking for sponsorships as well as donations to reach their goal of helping support the Down Syndrome Association of Hampton Roads. The team name is The Gossman Clan. All participants were encouraged to wear hot pink and will meet at the base of the mountain in front of the lake.

Chapter Secretary Dani Feret next shared her report with the group. She spoke about forming committees, including conference and membership training series committees. The training series will be on a variety of topics that are hosted by Chapter members. “Conquering QuickBooks” and “Resilience Training” are two upcoming series.

The Chapter Events and Venue Director Sandra Purvis stated that she needs four members, along with herself, to form the NAPW National Networking Conference committee. Four members of the group volunteered and their first task will be to arrange for bus transportation to and from the event. They will also work on hotel reservations along with activities for the rest of the weekend once the conference is over.

As the meeting closed, guests and members were encouraged to network following adjournment and to set up a time to meet with their new power buddies.

The National Association of Professional Women (NAPW) is the largest and most recognized network of female professionals. NAPW provides a forum where women can interact, exchange ideas, educate, network, and empower. NAPW Local Chapters allow members to maximize their experience through meetings, networking opportunities, and professional events.

For additional information regarding the NAPW Norfolk, VA Local Chapter and/or NAPW, please visit

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