We've got a real problem in our industry with a lot of agencies who prey upon the fact that our clients usually aren't very well versed in the complex, technical issues that surround creating and maintaining a website.
Tallahassee, Florida (PRWEB) October 11, 2013
Web developer John Newman published a comprehensive guide today on NateLongMarketing.com for business owners seeking web design contract work. The article, titled "5 Questions Terrible Web Agencies Hate," covers website ownership, content management, responsive web design, browser compatibility and modern web design techniques.
"Generally speaking, a 'terrible' web agency can be identified by two characteristics," said Newman. "For one, they'll use poor or outdated development techniques that are hard to detect at face value and end up causing major problems for their clients in the long term. Second, they engage in practices geared toward isolating clients from their own websites in one way or another. It creates an environment where the client is totally dependent upon the agency for practically everything, making the decision to change vendors at a later date nearly impossible."
Newman, who has been involved with a number of website projects -- including projects for Nate Long Marketing -- often encounters frustrated business owners who are unhappy with their relationship with their current website agency. Their lack of advanced knowledge of web design and development, says Newman, is exploited by unethical agencies and individuals who take shortcuts or don't stay current with web design and development standards.
"People should be able to sign a fair deal with good people, pay a decent price, and receive a quality product," said Newman. "But we've got a real problem in our industry with a lot of agencies who prey upon the fact that our clients usually aren't very well versed in the complex, technical issues that surround creating and maintaining a website. My brief guide is intended to help business owners protect themselves and avoid needless frustration by quickly and easily determining whether or not any particular web agency really has the skill set and the integrity to create the site they need."
Newman plans to write a follow-up article next week responding to other frequently asked questions. In the meantime, readers can read the full article, "5 Questions Terrible Web Agencies Hate," at NateLongMarketing.com.
About Nate Long Marketing
Nate Long Marketing is a strategic marketing consultancy that specializes in the integration of social, mobile, content and PR, as well as management of web design and development. Founder Nate Long has helped more than 100 businesses gain exposure, increase sales and build critical relationships with customers. For online marketing tips, visit NateLongMarketing.com.