5 Reasonable Goals for Building a Website

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New article on NateLongMarketing.com outlines five goals from which every business owner could benefit when launching a new website project.

John Newman, Web Developer

Web Developer John Newman is not impressed with tricky web design agencies.

One thing that really confuses people when they're trying to find a website vendor is the fact that there is such a huge variance in price out there.

Web developer John Newman published a guide today on NateLongMarketing.com for small business owners seeking web design contract work. The article, titled "5 Reasonable Goals For Building a Website," is a follow-up to Newman's recent "5 Questions Terrible Web Agencies Hate," and covers topics ranging from search engine optimization, website analytics and fair website project pricing.

"I'm a self-taught web developer," said Newman. "And because of that I understand what it's like to look at a website or web app and have no idea whether or not it's actually any good. It's one thing for the site to look pretty. But beyond that, what it's really worth, how well it can generate sales, how likely it is to break, and what potential it has to show up at the top of search results are all factors that can be difficult for people outside of my industry to determine. What I wanted to do was give the average person an easy way to think about these questions so that they can choose a web agency that's right for them."

The spectrum of price differences is also a major point of concern, says Newman. The variety of quotes a business owner might receive from a few proposals often leaves them skeptical and less confident about choosing the right vendor.

"One thing that really confuses people when they're trying to find a website vendor is the fact that there is such a huge variance in price out there," said Newman. "They'll think, 'Why should I pay one company $10,000 plus annual hosting fees when I can pay another company $20 per month and create my own website in minutes?' And then possibly, 'Which of those companies is trying to trick me?' My hope is that my article can help explain where that variance comes from, what all the factors involved really mean, and where the tradeoffs are so that people can make better, more informed decisions."

To read the full article, readers can visit NateLongMarketing.com.

About Nate Long Marketing
Nate Long Marketing is a strategic marketing consultancy that specializes in the integration of social, mobile, content and PR, as well as management of web design and development. Founder Nate Long has helped more than 100 businesses gain exposure, increase sales and build critical relationships with customers. For online marketing tips, visit NateLongMarketing.com.

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