San Jose, California (PRWEB) September 17, 2013
Follow us on LinkedIn – In the coming months, GIA will complete an extensive secondary and primary research program involving some of the industry’s leading players and experts. The study will examine key drivers and trends impacting the market such as emerging application areas in contactless mobile payments, mobile wallets, m-commerce, healthcare, and logistics; growing shipments of NFC enabled devices; increased interest among mobile application developers to develop NFC based mobile apps; roll out of NFC-based services by Mobile Network Operators (MNOs) across the world; and increased integration of NFC chips into SIM cards.
As a communication interface technology, Near Field Communication (NFC) is an advanced short-range wireless technology that establishes a radio communication link between two phones when placed in close proximity to each other. Explosive proliferation of smartphones, increased investments in establishing contactless payment infrastructure in major Asian countries such as China, Korea and Japan, extensive support from the government and not-for-profit organizations like GSM Association (GSMA) towards supporting and standardizing NFC services, especially SIM-based NFC will help drive future growth in the market.
Embedded NFC chip in a SIM card is helping provide a robust platform for the launch of a broad range of new NFC based digital services, such as, mobile ticketing, mobile payments (POS terminal transactions, self-payment kiosks, payment at merchant establishments), access control, couponing and advertisements. Improvements in interoperability, roaming networks, economies of scale in providing contactless services will help drive growth and widespread adoption of NFC based services in the coming years. Also expected to drive growth is the growing focus on NFC application development on the Android platform. Of late, there has been increased focus among Android developers to integrate NFC functionality as a result of improvements in Android SDK and APIs beginning from the 2.3.3 OS version (Gingerbread) to provide extended support for NFC. The launch of the Google Wallet payment platform is also expected to benefit the market for NFC based mobile payments. Apple’s decision to not integrate NFC in its iPhone 5 is forecast to give the battle for product differentiation a more aggressive hue and encourage more rapid adoption of the technology among Android manufacturers like Samsung.
A noteworthy emerging application area is the use of NFC in transit and transportation. New generation NFC-enabled transit applications will include posters with NFC tags that will allow users to directly download real-time transit information by placing their phones close to the poster.
The study estimates the global Near Field Technology market to be a multi-million dollar market, while more precise market-size and growth projections will be made available during the 2nd stage of report preparation, and data analysis.
The research and analyses will be released shortly in the form of a comprehensive research report. The report by design, will attempt to provide exhaustive analysis, data, trends, market share, market size, statistics, forecasts and competitive intelligence. The report is modeled to offer precise and unbiased, actionable market insights including in-depth segmentation of market sub-sectors, demand estimates and projections and analysis of trends in each of the sectors, identification of leading players, and the competitive structure, among others.
Developed for Manufacturers/Vendors, Application Developers, Strategic Planners, Business Development Executives, Management Consultants, Investment Bankers, Consulting Firms, Marketing & Sales Executives, C-Level Decision Makers, Market Strategists and Technology Domain Experts, the report helps identify the biggest opportunities in this space and offers accurate latent demand forecasting that empowers quantitative decision making among existing market players and new entrants.
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About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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