Improving Economy and Convention Attendance is Major Contributor to Surge in Promotional Marketing and Sales of Neck Lanyards According to Industry Leader PinMart, Inc.

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Business and hobby conventions alike are using neck lanyards in higher numbers than have been seen in over a decade. PinMart attributes this to the improving economy allowing for more money to be spent on promotional and marketing items.

The increased sale of neck lanyards for conventions is harbinger of an increasingly strong economy.

Every summer, thousands of conventions are held all over the United States. These functions cater to diverse vocations, professions, and hobbies, and serve to provide a meeting place for professionals and enthusiasts to share information, make connections, and sell relevant and cutting-edge merchandise. Typically, registration for a convention includes admission to the event and various pieces of swag related to the convention as well, such as neck lanyards. But over the past decade, with local economies suffering, incentive to attend these conventions has waned from reduced marketing budgets by convention-planners.

But this year, promotional products company PinMart, has seen a sharp upswing in the sales of convention-related promotional items, namely, neck lanyards. These pieces were a staple of convention "swag" in years past, most likely due to their function as well as their marketing ability. Typically used to present convention identification to other convention-goers, these pieces are also commonly customized to represent the convention, providing promotion for the sponsors of the convention. And for convention-goers, neck lanyards provide a souvenir from the event.

This increase in marketing budgets has created a trickle-down effect that is benefiting the economy on the whole, from the promotional companies producing the neck lanyards, to the convention sponsors, the participants, and the local economies that host these events. PinMart speculates that this trend will gain more speed in the coming years, as the U.S. economy continues to improve.

About PinMart: PinMart, Inc. is a privately held company located in Mount Prospect Illinois, a suburb of Chicago, specializing in the design and manufacture of lapel pins, neck lanyards, embroidered patches, and emblematic jewelry. PinMart sells stock products via its online store, and customized promotional items. PinMart has taken advantage of its well positioned internet presence and now boasts a client list that includes over 300 of the Fortune 500 companies.

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