Need for Effective Marketing & Brand Management Strategies Drives Demand for Netnography, According to a New Trend Report Published by Global Industry Analysts, Inc.

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GIA announces the release of a trend report on Netnography. Netnography is projected to witness strong growth led by growing interest in economic, simple, fast, less obtrusive, naturalistic, and effective marketing and brand management strategies.

Netnography: A Trend Report

Follow us on LinkedIn – Netnography is a novel, interpretive and qualitative method to investigate and analyze consumer behavior of communities and cultures on the Internet. Netnography provides companies with wholesome market analytical data, cultural and communicative understanding and clear comprehension of consumer trend. Consumers are increasingly using the net to voice their opinion with regard to products/services. This leads to continuous addition of enormous information enabling companies to use and analyze the same for formulating new policies and strategies for product improvements or promotions. Rising need for effective and simple marketing and brand management strategies is expected to drive growth in Netnography.

The trend report titled “Netnography” announced by Global Industry Analysts Inc., is a focused research paper which provides cursory insights into the technology, its evolution, applications, future prospects, and corporate initiatives of key companies worldwide. A part of GIA’s new series of short research briefs, this trend report also provides coverage on companies such as NetBase, and The Social Studies Group, among others.

For more details about this trend report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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