NetRelations Launches on EPiServer 7 CMS and Commerce

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NetRelations launches a cutting-edge website that blends content and commerce for maximum impact. The new content management system (CMS) built on EPiServer 7 CMS and Commerce, offers responsive design, sophisticated shopping carts and back-end integrations for the forward-thinking, digitally focused nonprofit.

“Now that we’ve launched the new website, we are eagerly anticipating extending our reach into international markets, using the capabilities for multiple languages and currencies.” Lyndel Pettibone, CTO, Biblica.

NetRelations, an award-winning international web design and development agency, today announced the launch of, a content and ecommerce website for Biblica, a non-profit organization with a mission to transform lives through God’s Word, built on the EPiServer 7 CMS and Commerce platform. Biblica is a leading provider of online resources for Bible study and Bible purchases for both consumers and religious and missionary organizations.  

“Over time, our community has turned to our website more and more for Bible study guidance, to donate to our mission, to purchase Bibles and to follow our mission in the world. Our existing sites were creaking under the strain, so we urgently needed a better platform, and an updated and unified design,” said Doug Lockhart, CEO of Biblica. “Our website requirements were complex, so we weren’t relishing undertaking this project.”

The Challenge
Before the launch of their new site, Biblica had two websites: and As a result, they were missing the opportunity to blend content and commerce for maximum impact, which had a negative effect on their mission and their ability to attract donations and secure both B2B and B2C Bible sales. The two websites were based on different technologies, and a purchase showed up as a handoff from one site to the other. The sites had different designs and, although both had highly valuable content, the structure made it difficult for visitors to find what they were looking for.

Partnership for a Solution
Biblica engaged NetRelations and their design partner, Primitive Spark, to combine the previously separate content and commerce websites. Goals included implementing an up-to-date brand and user experience with a best-of-breed technology platform that would allow Biblica to manage their content, catalog, ecommerce and donations with ease.

The redesign, by leading UX firm Primitive Spark, provided an opportunity to re-architect the website completely with a new look and feel and responsive design. These are essential for online Bible study, digital purchases and downloads, B2B and B2C commerce, as well as access to all the information about Biblica’s work across the world. With united and updated information architecture, the site is easier for visitors to navigate and get to the information they need. The new design provides an updated look for a forward-thinking, digitally focused non-profit.

NetRelations focused on front-end development, administrative configuration and back-end integration across a variety of services, including shipping and tax calculations (both US and international) and a payment gateway, as well as Biblica’s ERP for inventory and order processing. The site offers custom covers for bulk Bibles, digital downloads and online Bible study, and the opportunity to donate.

With over 30 content editors across the world, Biblica now has a tool that is both easy to use and has the power to engage site visitors with personalization, local languages and up-to-date marketing techniques.

“Now that we’ve launched the new website, we are eagerly anticipating extending our reach into international markets, using the capabilities for multiple languages and currencies,” said Lyndel Pettibone, CTO of Biblica. “With NetRelations, a project we were anxious about has gone really smoothly, and we’re delighted with the result. We’ve formed a partnership that will take us to higher and higher levels of online effectiveness.”
About Biblica
Biblica produces translations and biblical resources to meet the needs of people in different cultures, conditions, and beliefs. They offer programs and resources to churches and ministries to engage people more deeply in Scripture for life application and transformation.

Understanding that people's needs are so diverse, their programs are adapted to age, culture, location, and religious background. Biblica programs and resources focus on five areas of ministry: Translation, Children and Youth Ministry, Specialized Ministry Outreach, Bible and Church Engagement, and Scripture Outreach.

About NetRelations
As an award-winning, international web development firm with a focus on integrated content management and commerce systems, NetRelations’ EPiServer solutions increase engagement, leads and sales.

NetRelations is one of the top five EPiServer partners in the world, having completed more than 300 successful implementations, including some of the largest global enterprise installations of EPiServer. NetRelations has offices in the United States and Europe.

Since 2000, NetRelations has helped clients create goal-oriented web presences, increase internal efficiency and improve online visibility. They specialize in responsive design implementations, which seamlessly manage sites across desktops and mobile devices. Their clients range from enterprise customers to government organizations. 

NetRelations is an EPiServer Premium Solution partner and a Microsoft Gold Partner. More at

About Primitive Spark
Primitive Spark, Inc., headquartered in downtown Los Angeles, is an award-winning interactive agency specializing in user-centered experience design. Leveraging ethnographic research, Primitive Spark uncovers the user insights that lead to compelling website, mobile and application interface designs. Primitive Spark’s success stories span B2B and B2C industries ranging from top museums, entertainment sites, consumer products and financial institutions to enterprise technology platforms. Visit for case studies and detailed capabilities.

About EPiServer
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.

Sitting at the center of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide.

Built on .NET, EPiServer’s platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom.

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Anna Kennedy
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