Gone are the days of no-reply emails and anonymous letters; it’s time to get acquainted with the ‘Human Era’ brands of today.
Atlanta, Georgia (PRWEB) June 03, 2014
New Acquisitions Inc announce their improved ROI is due to the personal connection it has with consumers. The firm attribute being a 'human' brand as being the key factor for their current success.
Society has come a long way since the rise of Big Businesses. New Acquisitions Inc. reveal consumers are no longer naïve of the widely recycled marketing tactics that previously attracted new customers - and it has started to take effect. A recent article published by Marketing Week discusses a study conducted by global performance-management consulting company, GALLUP. The article, titled 'How to be a Human Era Brand' was published on February 12 2014, shows how since the 1970’s, public confidence in institutions has dramatically fallen. According to this new research, consumer trust in big, ‘Institutional Era’ organizations has plummeted by 13 per cent.
In a world now dominated by social media and ‘networking’, customers want more for their money, and with the ability to gain access to information online at any time, modern consumers are accustomed to independence. In light of this new information, companies must adapt their approach to marketing and consumer relations in order to survive. Gone are the days of no-reply emails and anonymous letters; it’s time to get acquainted with the ‘Human Era’ brands of today.
About New Acquisitions Inc: http://newacquisitionsinc.com/about-us/
Human era brands such as, New Acquisitions Inc. take a more personal approach to business and offer a higher ROI to their clientele compared to businesses that stick to traditional advertising. The Georgia-based firm is better at connecting with customers, can build trust easily, are open and ‘flawed’, and they behave like people. New Acquisitions Inc. is committed to providing their customers with this human element and employs marketing strategies - promoting services directly to the public and also through retailers, in order to increase consumer loyalty and overall productivity.
Personalized marketing allows businesses to target specific groups of customers with tailored messages – this means that marketing is cost effective and focused with a greater chance of achieving results. By maintaining reliable customer records, businesses are able to collect live feedback from both current and lapsed consumers and gain a greater understanding of the expectations that the business is being held to. When businesses reach out to customers first – on a face-to-face level or via targeted marketing campaigns, customers are immediately placed in first priority. New Acquisitions Inc. provide this element of human connection to its clients marketing campaigns through regular interactions at events, making the company a champion of the human era of business.