The new visual identity reflects how OGC wants to be perceived in the marketplace- modern, innovative, and fun.
Minneapolis, MN (PRWEB) October 11, 2016
As the leader in the outdoor living industry, The Outdoor GreatRoom Company™ (OGC) has announced a brand refresh and new logo. “As we continue to evolve and innovate, our brand must grow with us,” comments Hilary Mays, Marketing Content Specialist.
For the last year the company has worked to refresh the brand and this new logo is the final step in that process. The new visual identity reflects how OGC wants to be perceived in the marketplace- modern, innovative, and fun.
“The logo itself is a redesign using elements from our first logo- respecting the past, while preparing for the future,” says Mays. “The new logo continues to focus on the fire as the heart of the outdoor room under a pergola and now also represents the fire as the heart of a home as we expand into indoor accessories.”
Modernizing the brand and making it more versatile reflects where OGC is as a company and their commitment to giving the customers what they want and how they want it.
The new logo will roll out throughout the rest of 2016 and officially be launched January 1, 2017 with the publication of the 2017 Product Catalog.
ABOUT THE OUTDOOR GREATROOM COMPANY
The Outdoor GreatRoom Company™ manufactures innovative, upscale products with design appeal for indoor and outdoor living spaces. Products include gas fire pits and gas fire tables, pergolas, outdoor kitchen islands, outdoor gas fireplaces, indoor electric fireplaces, outdoor patio furniture, custom, and commercial products. Visit http://www.outdoorrooms.com for more information.