New York, NY (PRWEB) February 17, 2014
An article on Small Business Chron, titled 'What Is the Difference between Unethical and Ethical Advertising' written by Robert Vaux, outlines four key areas where marketing can be unethical: Honesty - where businesses make exaggerated or distorted claims about their product’s capabilities; Distinction - where brands deliberately try to appear like other brands to confuse the customer; Social Consciousness - where advertising appeals to ‘base’ human emotions such as fear and Environmental Consciousness - where marketing promotes over-consumption and has disregard for the environment. A report by the University of Pennsylvania’s Annenberg School for Communication, titled 'Public Opinion on Privacy' which was published by university officials in April 2013, reveals that 61% of consumers surveyed objected to tailored advertisements due to privacy concerns. “We are not arguing that some advertisements cross into unethical territory, which is why regulatory bodies such as the Federal Trade Commission are very important. What we wish to make clear is that isolated incidents are not an indication of the marketing industry as a whole,” says Colin Moore, managing director of New York Client Solutions.
New York Client Solutions reports that the marketing industry constitutes a large segment of the US economy. The digital marketing sector alone was worth $62 billion in the US in 2012, according to a study by the Direct Marketing Association, while traditional ‘offline’ marketing was worth a further $93.6 billion in 2012. This study which is titled '“The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy”was commisioned by the DMA's Data-Driven Marketing Institute on 24 October 2013. New York Client Solutions argues that the beneficiaries of marketing extend well beyond the industry itself. Forbes acknowledges that advertising and marketing subsidizes a great proportion of press, entertainment and online services. 70% - 80% of funding for newspapers and magazines has come from marketing, while advertising pays entirely for broadcast television and radio. Plunkett Research reports that global advertising media revenues were an estimated $489.6 billion in 2013. “The whole purpose of marketing is to generate demand for businesses’ products and services so that they can be sold,” says Colin Moore, managing director of New York Client Solutions. “Without marketing, businesses will be unable to sell their products and consumers will be unaware of products that would be of benefit to them. In effect, marketing is the driving force of business and as such a cornerstone of the US economy.”
New York Client Solutions is an outsourced direct sales and marketing company based in New York City.