New Book: The Real-Time Revolution: Transforming Your Organization to Value Customer Time

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In an overworked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs.

New book will revolutionize how businesses use time to create customer loyalty.

“Great read! Valuable insights and advice on how organizations can be designed and managed to be effective in today’s rapidly changing, highly competitive world.”—Edward E. Lawler III, Director, Center for Effective Organizations, and Distinguished Professor, University of Southern California

Berrett-Koehler Publishers is pleased to announce this new book, The Real-Time Revolution, authors Jerry Powers and Tom Ferratt explain how in today's busy society time is a precious commodity, so business leaders who can save customers' time more effectively than competitors will win their loyalty. Business survival requires valuing what customers value—and in our overworked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs.

Top scholars, Jerry Power and Tom Ferratt, explain how organizations can create a real-time monitoring and response system. Their new book offers detailed advice to leaders and managers about how to put procedures in place that will collect data about how well their products and services are saving customers’ time. These procedures also help identify organizational strengths, weaknesses, threats, and opportunities related to valuing customer time. They also generate specific innovations that could be implemented to value customer time even more.

Where should leaders look to innovate? Power and Ferratt say to search every step in the life of a product or service, including the design of the products and services, the processes used to produce them, the data that can be gathered about their use, and the people who make or provide the product or service.

Jerry Power is the executive director of the Institute for Communications Technology Management, assistant professor of clinical marketing for the University of Southern California, Marshall School of Business, and a founding member of the I3 Consortium.

Tom Ferratt is professor emeritus at the University of Dayton. He is a nationally recognized academic, researcher, and consultant. He has written extensively in leading journals on a variety of IT-related topics. He holds a PhD from Ohio State University.

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Katie Sheehan
Berrett-Koehler Publishers
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