New Book —The UnCaptive Agent — is a Guide to Starting and Operating an Independent Insurance Agency

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Author Tony Caldwell says a post-COVID-19 world offers unique opportunities for new insurance agency start-ups.

Tony Caldwell, CEO and founder of One Agents Alliance (OAA), has authored a new book titled The UnCaptive Agent, a guide for independent agents looking to start and operate their own independent insurance agencies. The book, which achieved “#1 New Release” status on Amazon, provides step-by-step guidance regarding the skills and mindset needed to run an agency, sharing practical tips and tools for those looking to build a new business or grow their current one.

Caldwell has partnered with more than 250 entrepreneurs over the last two decades to create local independent insurance agencies that now produce in excess of $500 million in premium annually. In his book, he shares critical insights into his success in launching and operating new insurance agencies, insights he says can be applied to many types of new business start-ups.

“I believe there has never been a better time to start an insurance agency and with the right guidance, new agency owners can create a life of success,” says Caldwell. “The UnCaptive Agent will serve as a how-to guide which will help entrepreneurs think through the various opportunities, rewards and risks they face today. For owners looking to grow their own business, and founders looking to launch a successful agency, this book will develop them into winners.”

According to Caldwell, as households and businesses countrywide face great challenges and stress from the economic uncertainty left by COVID-19, new agencies will have unique opportunities to quote and sell policies.

The book, which includes a forward by Matt Masiello, CEO of SIAA, Inc., challenges entrepreneurs to articulate a clear vision for their agency, while providing the practical tools and expertise they need to avoid common pitfalls and grow an independent insurance agency.

Caldwell is a former Oklahoma state legislator who launched his insurance agency after an unsuccessful bid for the U.S. Senate 25 years ago. What he considered his life’s biggest failure was the catalyst to build a successful business, as well as helping others achieve their financial and personal dreams.

The UnCaptive Agent is available on Amazon at It is also available on Audible.

To learn more about Caldwell, please visit

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Gary Kimball
Kimball Hughes Public Relations
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