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New Book, 'Wired to Become' Reveals Latest Brain-Science Insight into Purpose


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Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential

May 23, 2023, 13:00 ET

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Global international leader Dr. Britt Andreatta releases Wired to Become, the 4th book in the Wired To series

SANTA BARBARA, Calif., May 23, 2023 /PRNewswire-PRWeb/ -- Dr. Britt Andreatta, an internationally recognized thought leader, has released her latest book, Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential. The book aims to help individuals, leaders, and executives discover their purpose using the latest scientific findings. In today's world, people are searching for purpose more than ever. Wired to Become meets this need by exploring the science behind becoming our best selves and why purpose and meaningful work are crucial for physical and emotional health. Whether you are an individual, leader, or executive, this book has something for everyone.

Wired to Become examines the pandemic's cultural and personal impact and crafts a new understanding of why society is forever changed and how to benefit. Britt has discovered the tools people can use to explore and clarify their own purpose and professional journey. She also shares strategies for building purpose-driven organizations—the future of work.

"Dr. Britt Andreatta makes an invaluable contribution through Wired to Become by integrating the extant research in this burgeoning field and presenting it in a coherent, compelling, practical, and highly readable way." - Dr. Raj Sisodia, Co-Founder and Co-Chairman of Conscious Capitalism Inc.

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"While the library of books on purpose is large and ever expanding, Dr. Britt Andreatta makes an invaluable contribution through Wired to Become by integrating the extant research in this burgeoning field and presenting it in a coherent, compelling, practical, and highly readable way. If you use this brilliant book as a guide, you and your business will be transformed." Dr. Raj Sisodia, FEMSA Distinguished University Professor of Conscious Enterprise, Tecnológico de Monterrey, and Co-founder of Conscious Capitalism, Inc

"There have been major advances in our understanding of purpose and meaning at work over the last five years. Andreatta distills the research down to make it immediately accessible and actionable, so we can find fulfillment in our lives and work." Aaron Hurst, founder of Taproot Foundation, Imperative, and Purpose Mindset, and author of The Purpose Economy

"Wired to Become is an incredibly relevant and thorough examination of the need, not just for purpose, but for meaning in today's world. Dr. Andreatta's book is filled with insights and strategies to help us further embed purpose into our work and lives and is enlivened by numerous stories from individuals finding—and growing into—their purpose. Thanks for the inspiration, Britt!" Rick Lozano, author of Acoustic Leadership: Develop a Leadership Culture That Resonates

Wired to Become is 215 pages and is now available in ebook and print versions at Amazon, Barnes and Noble, and other online booksellers.

Throughout every section, you will find Purpose Stories, first-person narratives from 26 individuals from around the world including Ukraine, Brazil, The Netherlands, Australia, and the United States. They answered an open call for submissions and represented a wide range of industries from finance to manufacturing, from retail to education, and technology to healthcare. Each person tells their own story of finding purpose—sometimes at a young age, but more often discovered over the course of a career, learning what was not the right fit before finding what is.

About the Author
Dr. Britt Andreatta is an internationally recognized thought leader who uses her background in leadership, neuroscience, psychology, and education to create science-based solutions for today's workplace challenges. Britt is the CEO of Brain Aware Training and former CLO for Lynda.com (LinkedIn Learning). She is the author of several best-selling books on the brain science of success including Wired to Grow, Wired to Resist, Wired to Connect, and Wired to Become. In 2022, she was named a Top 10 Influencer in Learning, and in 2021, she was a Top 20 Learning Influencer and a Top 20 HR Influencer for Leadership Development. Contact Britt Andreatta at her website: https://www.brittandreatta.com/

Note to Media:
Britt Andreatta is available for interviews.
To arrange an interview or to receive a review copy, contact Claudia Arnett
Email: ClaudiaA(at)BrittAndreatta.com
High-resolution photos.

About the Publisher
Established in California, 7th Mind Publishing was created to bring science-based principles and evidence-based stories. Learn more about our work at 7thMindPublishing.com

Media Contact

Claudia Arnett, 7thMindPublishing, 805-883-6616, [email protected]

SOURCE Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential

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