New political campaign guide reveals 'The Six Secrets to Winning Any Local Election' - and serving bi-partisan in elected office in today's divided U.S.A.

NORFOLK, Va., Dec. 23, 2019 /PRNewswire-PRWeb/ -- A new political campaign guide outlines detailed steps and strategies to help candidates win competitive local elections in "swing" (purple) communities in the U.S. – and serve in office in a non-partisan way -- and includes free consultation with the author, plus templates for producing winning campaign marketing materials.

"The Six Secrets to Winning Any Local Election and Navigating Elected Office Once You Win!" is authored by The Hon. Kenneth "Ken" Reid, a former Loudoun County, VA, supervisor and councilmember in Leesburg, VA, a rapidly growing Washington, DC-area "purple/blue" community of 54,000 residents. Reid was undefeated in four campaigns and helped numerous other candidates to victory in Maryland and Virginia over the last 20 years.

A Republican, who won twice as non-partisan, and journalist by profession, Reid noted the book is intended for all candidates and campaign managers of different political persuasions and is among the few books written by office holders, versus political consultants and journalists.

"I wrote this book because during my 20 years in politics, I saw several candidates file for office with stars in their eyes and lots of 'likes' from their friends on Facebook," Reid writes in the book. "They rushed out to buy yard signs and bumper stickers, and then discovered they did not know the fundamentals of how to deliver the right message, market themselves, raise money, or speak to voters."

In addition, a number of candidates and "elected" mimic divisive tactics used on the national level and wind up losing, or creating troubles for themselves, he added.

The book references the victories of female and minority candidates in the 2018 congressional midterm elections, notably Rep. Alexandria Ocasio-Cortez (D-NY), but Reid advises first-time candidates to "run local."

"While you won't be a superstar on the 24-hour networks like AOC…you also will not have to deal with the rate race and snake pit that is the US Congress – where, frankly, very little problem-solving exists, at least on the major issues of the day," Reid writes in the book, and alluded to the Trump impeachment vote Dec. 18.

Part I of the book -- "The Six Secrets to Winning ANY Local Election" -- entails the strategies, tactics and volunteers/staff Reid and other candidates used to win election – and which ones to avoid.

Purchase of the book ($29.95 print, $14.95 eBook) INCLUDES access to winning political campaign material templates (such as yard signs, bumper stickers, direct mail postcards and fundraising letters). The author also will provide FREE consultation or campaign analysis with a book purchase.

The campaign collateral templates are on a secure Google Drive only available to book purchasers.

Reid said Part II of the book, "Navigating Elected Office Once you Win!" gives elected officeholders a roadmap to be successful, balance their personal and professional lives and position themselves for re-election or higher office. No other campaigning help-book provides a "primer on what you can expect if you win," he added.

Part II delineates how to effectively work with elected colleagues and their varying personalities, civil service professionals, citizens, businesses, the media and opponents.

Former Virginia Governor, Attorney General and House of Delegates member Robert "Bob" McDonnell, said: "Ken Reid has extraordinary skills in 'retail politics' winning four times in a competitive purple district. He served with passion in local office and made tough decisions to solve real problems. In this book he imparts his practical knowledge of campaigning for and serving in local government, and his focus on getting results."

The Hon. Linda Jane Colbert, who has served three terms on the non–partisan Vienna (VA) Town Council, and is running for Mayor of her town in 2020, said of "The Six Secrets": "There are a lot of good campaign strategies in this book. It was well laid out and it gave me a lot of good ideas to win my election.

"It's important to understand local politics and local government work, and this book helps explain it," she added.

Readers who wish to experience this engaging work can purchase "The Six Secrets to Winning Any Local Election -- and Navigating Elected Office once You Win!" at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble. An eBook preview is available on Amazon.com at https://www.amazon.com/Secrets-Winning-Election-Navigating-Elected/dp/1646281144/ref=cm_cr_arp_d_product_top?ie=UTF8

The author can be contacted at [email protected] or on the Facebook Page, @winlocalelections

A YouTube video can be viewed at: https://www.youtube.com/watch?v=kpiNW3LWPWg

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing:

Page Publishing is a traditional, full-service publishing house that handles all the intricacies involved in publishing its authors' books, including distribution in the world's largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not mired in logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and so on. Page's accomplished writers and publishing professionals allow authors to leave behind these complex and time-consuming issues to focus on their passion: writing and creating. Learn more at http://www.pagepublishing.com.

SOURCE Page Publishing

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