With nBA’s customer feedback platform, I’m able to keep pace with how people perceive the brand, then pull levers at the store to continually improve customer experiences. - Ryan Eckel, VP, Brand Marketing for Dick’s Sporting Goods
Washington, D.C. (PRWEB) January 27, 2014
newBrandAnalytics (nBA) announced today that its social media intelligence platform is now monitoring more than 100,000 locations across retail, hospitality, health care, entertainment, and financial and public services after a year of significant expansion in high-growth markets.
The company added more than 100 new clients to its roster in 2013, including national brands Subway, Crunch Fitness, Hyatt Hotels, Sonic, Dick’s Sporting Goods, Brinker International, Interstate Hotels, AMF Bowling and many others. Revenue increased 150 percent in 2013 over 2012, as major enterprises across a diverse range of industries joined long-time newBrandAnalytics customers such as Five Guys, Corner Bakery and Darden to access the company’s unique social intelligence insights for improved social customer relationship management.
“At the end of the day, we’re dealing with humans, not collections of numbers,” said Ryan Eckel, Vice President, Brand Marketing for Dick’s Sporting Goods. “With nBA’s total customer feedback platform, I’m able to keep pace with how people perceive the brand, then pull levers at the store level to continually improve customer experiences. It creates a real relationship between the business and the consumer.”
The nBA platform helps enterprises transform consumer data into more effective omni-channel marketing, better customer relationships and, ultimately, higher profitability. In December, the company was awarded top prize for social media startups at the 2013 Social Media Leadership Awards for its ability to use social data to grow revenue and measure return on investment.
“Regardless of their industry, successful businesses are thirsting for data that drives more specific, personal and informed engagement with local customers,” said Kristin Muhlner, CEO of newBrandAnalytics. “Our clients are using newBrandAnalytics to go beyond generic social listening and dive deeply into the social customer relationships they need to win and keep loyal customers. That’s a trend that will continue for many years to come.”
newBrandAnalytics delivers social customer relationship management solutions that help companies win – and keep – market share while improving overall operational performance. newBrandAnalytics’ unique approach extracts targeted, local insights from unstructured social media and survey data, pinpointing specific ways your company can meet and exceed customer expectations to create lifelong brand evangelists. The company serves clients across retail, food and beverage, hospitality, entertainment, health care and government industries, including Dick’s Sporting Goods, Conn’s Inc., Five Guys, Darden, Hyatt, Hersha, Marcus Hotels, Interstate Hotels, Consulate Healthcare, the District of Columbia and many more. To learn more, please visit http://www.newbrandanalytics.com or @nBrandAnalytics.