New Dorp Merchants Group Presents Dog Day Afternoon Sunday, May 17th from Noon-4PM:

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Free Family and Pet Friendly Event Featuring Bouncy Houses, DJ, and Dog Contests

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Dog owners should definitely come down and walk the Lane and the Plaza, enjoy the great stores and restaurants, and show off their pets.

The Staten Island Economic Development Corporation (SIEDC), Councilman Steven Matteo and the New Dorp Merchants Group (NDMG) are excited to announce the second event in their New Dorp Lane Spring Series of events, Dog Day Afternoon, to be held on New Dorp Lane on Sunday, May 17th from Noon-4PM. This free event will feature bouncy houses for kids, DJ entertainment, dog training sessions, a dog contest hosted by local celebrity guest judges, and also Staten Island’s first “People’s Choice Dog Award” which will be selected through social media prior to the event and awarded that day.    

“’Eats and Beats’ was an incredibly successful start to our spring series in New Dorp, and I know ‘Dog Day Afternoon’ will be a great second act,” said Councilman Steven Matteo. “This is just another way for us to highlight the great businesses in the area, and Maria Esposito, the New Dorp Merchants, the SIEDC, and PRcision deserve a lot of credit for putting this together. Dog-owners should definitely come down and walk the Lane and the Plaza, enjoy the great stores and restaurants, and show off their pets.”

In addition to the day’s festivities, pet owners will also enjoy giveaways for their pets such as dog treats, and dog bowls with food and water lining the lane to keep their four legged friends happy while strolling.    

"I’m particularly excited about the People’s Choice Dog Award,” said Anthony Rapacciuolo of PRcision. “This award will be driven by how many votes a dog receives on social media, and it’s completely free to enter by visiting and uploading your dog’s photo, or by simply texting the word PUPPY to the number 82257 and uploading a photo from your phone.”

The People’s Choice Award will be one of several given out that afternoon to patrons and their dogs. Participants for all contests must be present to receive their trophy.    

“This event promises to be an afternoon filled with activities for all ages including our dogs,” said Maria Esposito, President of the New Dorp Lane Merchants Group and Owner of Norman Heil Insurance, Inc. “Come to the Lane and Plaza and take advantage of the sidewalk sales and special coupons from our merchants, and experience all that New Dorp Lane has to offer with family and friends.”

The free event will run from noon-4PM up and down New Dorp Lane with the Santander Bank parking lot located at 257 New Dorp Lane being the central hub featuring DJ, bouncy houses, and dog contests. Dog contests and awards ceremony will begin at approximately 3PM. Those interested in entering the First Annual People’s Choice Award dog contest, please visit or or text the word PUPPY to the number 82257.

For more information please contact the event’s organizer, Anthony Rapacciuolo of PRcision, at (718) 490-5023 or ajr(at)prcision(dot)com.

About The New Dorp Merchants Group:
The New Dorp Merchants Group was founded in 2014 by Councilman Steven Matteo, SIEDC, and the Richmond County Savings Foundation. The Group is aimed at organizing the business community throughout the New Dorp commercial corridor and providing additional services in order to enhance economic vitality.

The Merchants Group steering committee, led by Maria Esposito of Norman Heil Insurance, has been hard at work strengthening the business community with beautification, sanitation, collective marketing, and events. The Group recently released a Shopper’s Guide featuring helpful information about the numerous businesses in the area and can be picked up in shops throughout New Dorp Lane, and it is also available on Facebook ( and the New Dorp Merchants Group website (

For more information about the New Dorp Merchants Group, please visit

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Anthony Rapacciuolo
PRcision LLC
+1 (718) 490-5023
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