Utah Drug Addiction Treatment Center Announces Uncovery Campaign

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New Roads drug treatment program launches ‘Uncovery: Voices of Treatment’ campaign telling a compelling story of drug and alcohol addiction rehab from the voices of all those involved.

Uncovery will tell the story of addiction by providing insight from industry experts along with real testimonials of individuals who have struggled with and overcome addiction."

New Roads Treatment Centers, a drug and alcohol rehab facility based out of Orem, Utah, is launching its first online marketing campaign, Uncovery: Voices of Treatment. Over the next six months, Uncovery will tell the story of addiction by providing insight from industry experts along with real testimonials of individuals who have struggled with and overcome addiction. Uncovery will reveal the reality of addiction starting with identifying the signs and underlying causes of addiction all the way to life after rehab.

Uncovery seeks to shed light on all stages of the drug and alcohol addiction and recovery process. It will take place over a six-month period and provide professional opinions and commentary on various treatment methods and diagnosis processes. Professionals in the drug and alcohol treatment community will be interested in Uncovery’s mission to address pressing questions surrounding the science behind New Road’s research-based dual-diagnosis treatment method and the entire recovery process.

Most importantly, addicts looking to get help will appreciate the honest feedback from individuals who have been in their shoes. The voices of treatment will be heard through testimonials of those who have experienced firsthand the struggles and successes of a drug rehab program. Compelling videos, social media discussions, articles, info-graphics, and other online media will provide insight into each patient’s unique experience with treatment and those who contribute to their road to recovery.

Each month of the campaign will focus on a single stage in the recovery process including signs of addiction and preventative measures, enabling and how to get help, detox, treatment and rehabilitation, post-treatment, and a campaign summary that puts it all into perspective.

Expect to get the opinions of therapists, educational consultants, interventionists, doctors, and mental health specialists regarding each phase of recovery. Look out for content explaining the science behind addiction, the importance of a proper detox, the difficulties associated with treatment and therapy, and the rationale behind a dual-diagnosis treatment method.

New Roads invites anyone interested to participate along the way. Forms of participation include sharing stories and engaging in conversations on New Road’s social media outlets (Facebook, Google+, Twitter, and Pinterest), participating in monthly contests, quizzes, and giveaways, and commenting on blog posts and articles with feedback.

New Roads encourages those interested to submit their stories, questions, or concerns, publicly or privately via email, during the campaign.

New Roads Treatment Centers consist of a group of programs focused on a positive peer culture, research-based treatment model, and sincere care for young adults. They strive to help their clients understand how to live with their affliction and emotional pain—and to recover from that pain. New Roads’ mission is to foster the development of responsible, self-sufficient, contributing, and happy individuals by providing unique, caring, effective and affordable treatment, where participants can embark upon new, healthy roads of life.

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Peter Busch
since: 02/2010
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New Roads Treatment Centers
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