Newsflare Taps Doing Things Media’s Catalog of Over 100,000 High-Profile Viral Videos in New Partnership

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Publishers, News Outlets and Social Media Channels Can Now License the Internet’s Funniest Videos via Newsflare’s Automated Marketplace

“Publishers, news outlets, social media channels and digital brands are all starving for funny, universal content that could engage audiences and enliven conversations,” said Reid Hailey, co-founder and CEO of Doing Things Media.

In response to strong market trends and commercial interest in short-form user-generated-video, Newsflare, a leading, worldwide source for trusted and compelling eyewitness video, has partnered with Doing Things Media, home to the internet’s funniest videos, to provide global media buyers with access to their library via Newsflare’s online video marketplace.

As publishing becomes more social, and social media becomes more media dependent, video use is skyrocketing. According to the EWord, a social consultancy, video on Facebook is recording a 135% increase in organic reach over images while Instagram is seeing user-generated-content (UGC) convert 9.4% more traffic than brand-centric content. However, the process of originating, editing and independently distributing that valuable content has always proven cost prohibitive and time consuming. Newsflare’s automated marketplace simplifies that process to a matter of clicks.

“Our prestigious media clients rely on Newsflare for the best user generated video on the web,” said Preeya Naul, general manager of the Newsflare U.S. office. “Partnering with Doing Things Media means that global media companies will now be able to access even more of the most compelling viral content through the Newsflare platform, and we are excited about the addition of this extraordinary roster of video.”

Licensing funny videos from amateurs is serious business. Per recent reporting from Mashable, more than $20 million have been paid to content creators or video owners, tens of thousands of licensed videos have gone viral, and that same content has delivered hundreds of millions of views for their licensees. Viral video also reaches traditional television as repurposed content for major programs such as MTV’s “Ridiculousness,” which leverages both Doing Things Media and Newsflare as a source of compelling user-generated video. Doing Things Media also created, and sources videos for NatGeo’s “Howie Mandel’s Animals Doing Things,” while Newsflare has a strong presence across U.S. television, providing clips to “The Ellen Show,” “Jimmy Kimmel Live!” and “The Tonight Show Starring Jimmy Fallon.”

“Publishers, news outlets, social media channels and digital brands are all starving for funny, universal content that could engage audiences and enliven conversations,” said Reid Hailey, co-founder and CEO of Doing Things Media. “Considering our huge catalog of videos, we’re always looking for partners that can extend our reach around the world, and Newsflare presented a great opportunity to serve a unique client base.”

Doing Things Media hosts over 30 million followers on Instagram, 5 billion yearly views and a licensed library of over 100,000 viral videos. Collectively, the network’s 20 unique social channels deliver more than 75 unique pieces of humorous content daily to amass over 500 million views a month. Doing Things Media will migrate a selection of the network’s most valuable content to Newsflare’s marketplace for immediate availability.

For more information, please visit: Newsflare.com or DoingThingsMedia.com.

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Gabriel del Rio
GdR PR
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