WPI Communications Builds Professional Practices with Newsletter Marketing for 30 Years

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This month marks three decades since the Klinghoffer family founded newsletter marketing company WPI Communications.

For three decades now, WPI Communications, Inc. has been helping professionals build their practices with newsletter marketing. It was March of 1984 when Steve Klinghoffer, then a practicing attorney, purchased Washington Publications—a 32-year-old communications firm that published a monthly newsletter for accountants called “Client Information Bulletin”—and founded WPI Communications.

Three decades later, “Client Information Bulletin” still connects accountants to their clients on a monthly basis, sending them informative, relevant content on topics ranging from tax developments to general business principles, financial planning and estate planning. But “Client Information Bulletin” is just one of 33 newsletters that WPI Communications publishes today.

In the years following the founding of WPI Communications, the Klinghoffer family expanded its newsletter marketing services to include newsletter marketing programs for attorneys and financial planners.

In 1991, the newsletter marketing firm expanded into the dental marketing field, partnering with an expert in endodontics to publish “Endodontics Newsletter,” which keeps endodontists’ names in front of referring dentists on a quarterly basis. Today, WPI Communications publishes 10 referral-generating newsletter marketing programs for dental specialists, serving the marketing needs of endodontists, oral surgeons, orthodontists, pediatric dentists, periodontists and prosthodontists. Each four-page newsletter reaches referring health care professionals with valuable information that keeps the specialist’s name top-of-mind four times a year.

WPI Communications also publishes referral-generating newsletter marketing programs for physician specialists and physical therapists. Similar to the dental marketing programs, these newsletters remind referring practitioners of the specialist’s expertise. These newsletter marketing programs establish specialists as leaders in their fields, enabling them to consistently communicate with referring health care providers in a subtle, tasteful and professional way.

In the last decade, WPI Communications has further expanded to include the publication of client and patient e-mail newsletters that help accountants, general dentists, pediatric dentists and physical therapists keep in touch with their clients and patients on a monthly basis. Each monthly eNewsletter contains five to six articles and is sent by WPI Communications on behalf of a professional practice to its patient or client list. Completely customizable, the newsletters reinforce the professional’s reputation as an authority in his or her field.

Though the media for publishing and distributing newsletters have evolved over the last three decades, when it comes to newsletter marketing, the Klinghoffer family has found several truths that remain unchanged. Whether sent by print or e-mail, newsletters

  • keep your name in front of clients and patients on a regular basis
  • reinforce your credibility as an authority in your field by providing valuable information
  • encourage word-of-mouth referrals
  • build relationships with referral sources through regularly scheduled communications
  • can be easy to use—little or no staff involvement required
  • are cost-effective
  • produce measurable results

“Newsletters are proven marketing tools that provide a solid return on investment,” said Steve Klinghoffer, president of WPI Communications. “It’s been our pleasure to help thousands of professionals build their practices with newsletter marketing over the last three decades. The Klinghoffer family looks forward to continuing to assist professionals with newsletter marketing in the years to come.”

For more information on how you can build your professional practice with newsletter marketing, visit http://wpicommunications.com, e-mail info(at)wpicommunications(dot)com or call 800-323-4995.

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Sara Migot
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