What’s old is definitely new again with this iconic American brand!
(PRWEB) December 20, 2013
“Geritol”, an iconic American brand that’s been around for over 60 years, was featured on NewsWatch as part of its popular segment, Biz Report, that takes a look at the latest and coolest companies that consumers should be aware of. Susan Bridges conducted the company review and shared with viewers how the Geritol is back with a different feel and look, appealing to a new consumer base.
Geritol was first introduced in 1950 as an iron and vitamin B tonic to help supplement “iron-poor” or “tired” blood, expanding its line to include a multivitamin providing close to 100% of the RDA of 12 essential vitamins. In the 50’s, Geritol was one of the few elite brands to promote on television, but over the last 20 years, Geritol wasn’t seen much and as the brand aged, so did the American consumer’s perception of it.
The company was recently purchased by Meda Consumer Healthcare with the intent of revitalizing the brand and after extensive market research, Geritol is back with a different feel and look, appealing to its original, younger to middle-aged consumer.
Geritol Multivitamin is for all people 12 years and older who seek healthy, active lifestyles, and now has a fresh, updated package design in vibrant colors. They’re working with national nutrition expert Erin Palinski-Wade to connect with active people interested in personal nutrition. According to Geritol, the multivitamin stills hold true to its original formula as a well-balanced multivitamin by today’s nutritional standards.
To learn more, visit http://www.Geritol.com.
NewsWatch is a weekly 30-minute consumer oriented television show that airs monthly on the History Channel and weekly on the ION Network. NewsWatch regularly features top technology products, unique and beautiful travel destinations, health tips, medical breakthroughs, and entertainment news on the show. A recent addition to NewsWatch, AppWatch is a weekly segment that provides viewers app reviews and game reviews of the latest and hottest apps and games out on the market for iOS and Android devices.
The show airs in 180 markets nationwide as well as all of the top 20 broadcast markets in the country, and is the preferred choice for Satellite Media Tour and Video News Release Distribution.
For more information, visit http://www.newswatchtv.com/biz-report.html.