NewVo Beauty Comments on the Pros of Using a Keratin Complex Treatment

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Following an article that weighs the pros and cons of keratin treatments, NewVo Beauty makes a statement.

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Online beauty supply store, NewVo Beauty, shares the benefits that can be achieved by using Keratin Complex on hair.

According to an article published by The Times of India on November 23rd titled “Keratin treatment for hair: Pros and cons,” this popular hair treatment can help straighten hair and tame curly and frizzy hair. It is one of the most asked for treatments despite some negative criticism.

The article details how women who have struggled with trying to straighten their hair with blow dryers and flat irons have since turned towards keratin treatments. Keratin, the protein that makes hair straight and healthy, is naturally present in hair. Many factors can result in the loss of keratin such as diet and the use of styling tools.

A keratin treatment works by artificially adding keratin proteins to hair, says the article. A full keratin treatment can take up to two hours and involves washing hair with a keratin shampoo and conditioner and adding a treatment once the hair has been blow dried. The end result is smooth and sleek hair that can last for months.

The article details the pros and cons of this treatment. The pros include: being safe for hair, no proven side effects, and the treatment provides frizz-free and silky hair that is easy to style. The cons include: It can only be done by a trained stylist, there have been a few cases of allergic reactions, and the chemical can cause irritation.

“Keratin treatments are a great way to make your hair manageable,” says Sara Greenstone, representative for NewVo Beauty. “As far as the pros and cons go, the pros far outweigh the cons. There is always a chance of an allergic reaction with any product, that is not just specific to keratin so don’t get turned away for that reason. To ensure that you get the best results make sure that a trained professional applies this treatment. If you are looking for at home keratin treatments, try Keratin Complex products. Their line contains shampoos and conditioners as well as leave-in treatments that can help boost your hair’s health.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.
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Sara Greenstone
NewVo Beauty
+1 (954) 358-3213
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Scott Darrohn
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since: 07/2013
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