New Websites for DOLE® Soft Serve and Frostline® Frozen Treats

Share Article

DOLE® Soft Serve and Frostline® Frozen Treats, two foodservice brands of St. Louis based Kent Precision Foods Group, recently launched websites.

DOLE® Soft Serve

We anticipate that our operators and potential customers will have a better online experience getting straight to the information they need most.

Two soft serve ice cream brands, DOLE® Soft Serve and Frostline® Frozen Treats recently launched websites for their brands. The two foodservice brands are a division of Kent Precision Foods Group (KPFG) of St. Louis, Mo. Previously, DOLE® Soft Serve and Frostline® were represented on the KPFG website. Now, each brand has their own website. “Both brands having their own website is exciting,” says Jamie Schwartz, product marketing manager for DOLE® Soft Serve and Frostline® Frozen Treats. “We anticipate that our operators and potential customers will have a better online experience getting straight to the information they need most.”

DOLE® Soft Serve’s website went live this June. The website has product information, serving suggestions and point of sale (POS) material. Visitors can find preparation instructions, flavor nutritionals, product benefits, case pack information and ingredients for each flavor. Also, DOLE® Soft Serve provides downloadable materials for operators. Social media links for Twitter, Facebook and the brand’s blog are also represented. Requests for product samples are generated from the new website’s “contact us” form and product can be purchased directly from the company store.

Frostline® Frozen Treats’ new website launched earlier this spring. The site allows operators access to product information for soft serve, frozen yogurt and frozen beverage mixes as well as the brand’s flavor packets. It highlights the benefits of adding frozen treats to food and beverage menus, provides more than 30 specialty flavor recipes and offers downloadable marketing and promotional materials. Operators can submit an electronic contact request form that is received by the customer service department for more product information. Redirection to the brand’s Facebook, Twitter and blog pages is easily accomplished from the new website.

About Frostline®, DOLE® Soft Serve and Kent Precision Foods Group

Frostline® has been a soft serve solution for businesses for over 40 years. Businesses with one soft serve machine use Frostline® to serve chocolate, vanilla or twist to their customers. Soft serve and frozen yogurt shops with multiple machines or who sell seasonal flavors can utilize Frostline® Flavor Packets to expand their frozen dessert menu 15 or more times. Frostline® also offers a dry smoothie base mix, Simply Smoothies™ and frozen beverages.

DOLE® Soft Serve has partnered with KPFG for over 17 years. DOLE® Soft Serve is best known for its role in the Disney® DOLE® Whip, a soft serve dessert using Pineapple DOLE® Soft Serve and DOLE® pineapple juice. The brand offers five fruit flavors that are free of dairy, fat, cholesterol, gluten, and lactose. Chocolate and Vanilla are low fat, lactose, cholesterol and gluten-free.

Kent Precision Foods Group,, is a dry-blending and packaging food company specializing in providing finished products for customers in the foodservice, industrial and consumer products businesses. Customized products produced vary widely and include salad dressing mixes, frozen desserts, seasoning blends, stuffing mixes, seasoned rice and sauces.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jamie Schwartz
since: 01/2014
Follow >
Dole Soft Serve
since: 01/2014
Like >
Follow us on